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How to make your 'escape room' tourist attraction stand out? Build it in a boat

Its backers have spent months sourcing props for the new ship-based attraction, they say.

TheJournal.ie / YouTube

INITIALLY AN ASIAN craze, the ‘escape room’ business in Ireland appears to be booming at the moment.

The latest addition to the sector was launched in Dublin yesterday afternoon – and its backers are hoping to stand out from their competitors by offering something a little different: Ireland’s first ‘escape boat’.

“We’ve done a lot of research on escape rooms,” Ronan Brady of escapeboats.ie told TheJournal.ie at Dublin Port as he watched the soon-to-be-refitted Zorg Ella barge being lowered into the Liffey.

I’ve travelled around Europe doing a lot of them and we’ve done all the ones in Dublin – and we think there’s room for huge improvement.

Brady, who has teamed up with Irish Ship and Barge Fabrication for the new venture, hopes to have the attraction up and running on Grand Canal Quay, near the Bord Gáis Energy Theatre, by spring.

They’ve spent months sourcing props for the 101-year old ship and thinking of ideas for the different rooms on board, he said.

We spent quite a while over in Holland in salvage yards finding a lot of antiquated stuff to add to the design and we’ve got a whole lot of huge, amazing props.
Our first room is based on a 1920s ship. There’s going to be a lot of action on it, there’s going to be water – things that other rooms haven’t used yet.

What are escape rooms? 

A relatively new phenomenon, escape rooms first emerged in Japan around a decade ago, and have been gaining popularity in Europe more recently.

Themes vary, and can feature anything from straightforward puzzles to a mocked up zombie apocalypse. The basic principle is the same in each one, however: participants are locked in a room and must finish their task within a time limit to escape.

2015 Comic-Con - The Call of Duty: Black Ops III Zombies Escape Room Challenge Fans try the "The Call of Duty: Black Ops III" Zombies Escape room challenge at Comic-Con International in San Diego in 2015. AP / Press Association Images AP / Press Association Images / Press Association Images

Here at home, companies offering escape room-type attractions have popped up in Dublin, Galway, Cork and Waterford in recent years. In the US, the craze is also gathering pace: President Barack Obama and his daughters even paid a visit to one as they holidayed in Hawaii over Christmas.

In Europe, according to Brady, Budapest has become the escape room capital – with nearly 70 such attractions now operating in the Hungarian capital.

The standards of them are amazing around Europe – some of them you’d do, you’d just be blown away.

Brady travelled to the Netherlands three times to try and locate an appropriate vessel for their escape room idea, he said.

He eventually found the Zorg Ella – a 21 metre barge originally used to transport potatoes – in the east of the country. It had been in the same family since its construction, back in 1916.

Shipped over to Dublin by ferry in recent days, the vessel was launched on Ocean Pier at the port yesterday, and was being sailed upriver last evening to be berthed temporarily near the Jeanie Johnston tall ship.

Sam Field Corbett, whose company also refitted well-known floating pub-restaurant the Cill Airne on the Dublin quays, will oversee the re-fit, and it’s hoped the first rooms will open on board the Dutch barge in April.

Brady said that once the project was opened they planned to add other rooms to their offering nearby, at other venues. Amongst other ideas, he said, they’re looking at opening one “in a tank”.

- Video editing by Nicky Ryan 

Read: Why has the Irish language been removed as a requirement for NUIG’s President? >

Read: SuperValu wins the Christmas supermarket war >

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    Mute Revolution
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    Oct 20th 2014, 7:59 PM

    pity the lad having to count all those people arriving for thousands of years.

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    Mute Sinead Hanley
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    Oct 20th 2014, 8:14 PM

    We were there on a dreary day in April and the place was rockin. It was very busy with coach tours. I think we paid €12 for the 4 of us. Views are breathtaking. Well worth a visit and not the usual rip off like most places

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    Mute Tom Collins
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    Oct 20th 2014, 8:38 PM

    Ummm I wonder if an irish person was ever really going to be the millionth visitor??

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    Mute Aaron O'Gorman
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    Oct 20th 2014, 8:53 PM

    I was there when I was a teen and it was free about 10 years later go again with my wife and I’ve to pay for something that nature created

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    Mute Shawn Rahoon
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    Oct 20th 2014, 9:15 PM

    Does one American still count as two?

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    Mute Jim Higgins
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    Oct 21st 2014, 2:18 AM

    Ha ! Ha ! Ha !

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    Mute Fox Trot
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    Oct 20th 2014, 8:28 PM

    Ya alot of sadness associated with those cliffs too, my sister jumped of them as they sun was setting, god rest her.

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    Mute Joan Featherstone
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    Oct 20th 2014, 8:49 PM

    Oh no…that’s awful, RIP.

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    Mute Tommy
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    Oct 21st 2014, 12:22 PM

    That’s grim

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    Mute Sea Cliff
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    Oct 20th 2014, 7:59 PM

    How convenient a American won it.ripping people off with parking charges to view a natural wonder

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    Mute Pokey2013
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    Oct 20th 2014, 8:06 PM

    You’re just annoyed that a competitor had more visits than you!

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    Mute Lorem Ipsum
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    Oct 20th 2014, 10:34 PM

    Are you blaming the Americans for parking charges??

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    Mute Kevin K
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    Oct 20th 2014, 7:48 PM

    Haven’t read the full story. Would sometime be so kind as to post up cliff notes?

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    Mute Bevin Reilly
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    Oct 20th 2014, 8:20 PM

    I visited the cliff for the first time this year. Can’t believe I waited so long. It was in the evening and we hopped that little fence to get closer to the edge. There was no one there keeping track of visitors, but it’s a lovely time to see them, when the is sun setting.

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    Mute Revolution
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    Oct 20th 2014, 8:42 PM

    There was, ya have to buy a ticket to go in. They build a very expensive visitors center there, from what I remember a lot of money went missing and it went way over budget. Another scandal hushed up.

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    Mute Lorem Ipsum
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    Oct 21st 2014, 9:56 AM

    Your revolution is going to be the least fun revolution ever

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    Mute Celticspirit321
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    Oct 20th 2014, 8:14 PM

    Cliffs in Kilkeel are just as impressive and u don’t need to pay to park your car

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    Mute Celticspirit321
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    Oct 20th 2014, 8:14 PM

    *Kilkee*

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    Mute Julia85
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    Oct 20th 2014, 10:43 PM

    Very commercialised now, €6 per person to park the car = €24 for 2 adults 2 children. so we just went down a little side road where you could park the car in a farmers garden for €2 posted through his letterbox.
    Stunning scenery, infact Clare in general is amazing :)

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    Mute Eoin O'Hagan
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    Oct 20th 2014, 8:26 PM

    Come try the walk along the cliffs from Doolin to the Visitors Centre. Spectacular and nerve tingling at any time of year. http://youtu.be/Anftlby4gSE

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    Mute dowthebow
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    Oct 20th 2014, 9:24 PM

    There’s a guy that does a guided walk all the way along, knows his stuff and a good guide. Is that you?

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    Mute Eoin O'Hagan
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    Oct 20th 2014, 9:41 PM
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    Mute charles
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    Oct 20th 2014, 8:31 PM

    I prefer slieve league.

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    Mute Foxtrot Hotel
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    Oct 20th 2014, 11:59 PM

    I’d love to visit them. Visited the Giant’s Causeway earlier this year and wasn’t impressed.

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    Mute David Burke
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    Oct 20th 2014, 9:32 PM

    Am I the only one who thinks the cliffs are a bit dull?

    Coastal causeway road along north antrim coast is much more interesting.

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    Mute Flash Gordon
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    Oct 20th 2014, 9:51 PM

    You get a 1,000,000. visitors up there ?!!!

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    Mute Matthew Kelly
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    Oct 20th 2014, 9:11 PM

    There is a great free Cliffs of Moher audio guide app

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    Mute Paul Murphy
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    Oct 21st 2014, 6:05 AM

    Where is the viral video of the event? Surly they want to get some publicity outside of the Irish media…

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