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Farmers furious at SuperValu 'stunt' which gives away free carrots and potatoes

The IFA has taken exception to a new promotion which gives away free carrots and potatoes.

THE IRISH FARMERS Association (IFA) has accused SuperValu of acting “unethically” with one of their special offers, which gives customers 2kg of potatoes and 850g of carrots for free when they buy a round roast.

The beef in question is already promoted at a discounted price, and the IFA believes it is another example of why political intervention is needed to ensure farmers are getting a “fair share” of the consumer price.

In response, SuperValu said that they fund the cost of this promotion themselves, and they remain committed to work with their suppliers “to build long-term, sustainable partnerships”.

IFA President Joe Healy said: “In this case, there isn’t even a consumer price to get a share of. It demonstrates the need for a clear ban on below-cost selling of food.

This sort of stunt is a race to the bottom. Farmers have little or no market power and they will ultimately bear the brunt of this type of unethical price promotion.

He also said that retailers “cannot pretend” such price promotions do not have serious consequences for the sales of other competing fresh products such as broccoli and cauliflower.

“This distorts the market for everyone,” Healy said, “regardless of whether your product is on promotion or not.”

Healy added he is seeking an urgent meeting with SuperValu to address these concerns.

In response to a request from TheJournal.ie, a statement from SuperValu said: “The current promotional offer, designed as part of our ongoing effort to encourage customers to cook with Irish produce, has been planned and agreed in consultation with our suppliers.

The entire cost of this promotion is funded by SuperValu.

“SuperValu sources from over 2,200 Irish suppliers, equating to an annual economic contribution of €2.19 billion. We are committed to working with our suppliers to build long-term sustainable partnerships.”

Read: SuperValu wins the Christmas supermarket war

Read: SuperValu warns of supply shortages after Unilever’s Brexit pricing row spreads to Ireland

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73 Comments
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    Mute Steve Davis
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    Jun 18th 2024, 1:51 PM

    I’d love to know where these 85 people were hiding, they have €700 frozen in an account belonging me, even after i sent in passport, etc. etc. and actually impossible to speak to a human. Good riddance to the whole company.

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    Mute Alex
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    Jun 18th 2024, 1:57 PM

    @Steve Davis: Imagining all employees works in customer support to fulfil the Karen wish like yours is bonker.

    65
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    Mute kevin rock
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    Jun 18th 2024, 2:15 PM

    @Alex: is that a riddle ??

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    Mute James T.Kirk
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    Jun 18th 2024, 2:16 PM

    @Alex: They are laying off customer support that’s the problem.

    53
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    Mute Brendan O'Brien
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    Jun 18th 2024, 2:16 PM

    @Alex: Bonker than what, I can’t help wondering.

    I’d be annoyed too if I couldn’t get my €700.

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    Mute Sean Money
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    Jun 18th 2024, 5:46 PM

    @Steve Davis: it must be illicit earnings and suspicious no doubt.

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    Mute Mark R
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    Jun 18th 2024, 6:15 PM

    @Steve Davis: If I was owed 700, I would arrive in their office and sit in reception until a manager sorted the issue out.

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    Mute Steve Davis
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    Jun 18th 2024, 6:33 PM

    @Sean Money: No nothing as exciting like illicit funds unfortunately… when you hit a level of transactions they are legally obliged to ask you for further identification – which wasn’t a problem. Sent in everything they asked, and the system showed green ticks on everything – yet when i try to do a transaction, it says there was paperwork outstanding – yet everything was showing ‘completed’. All you get from emails and tickets is a robot response created by Ai. Sack the whole lot of them and close it down…. robbing ba*tards

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    Mute John Moore
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    Jun 18th 2024, 6:39 PM

    @Steve Davis: They’ll probably use your €700 to pay redundancies.

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    Mute Gearoid MacEachaidh
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    Jun 18th 2024, 6:44 PM

    @Mark R: I’ve done something similar in the past and it worked

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    Mute Gearoid MacEachaidh
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    Jun 18th 2024, 6:44 PM

    @Gearoid MacEachaidh: not with PayPal, Anthony big multinational

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    Mute bruce banner
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    Jun 18th 2024, 6:04 PM

    Dont tax us and we’ll employ people. Maybe it time to start taxing the techies.

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    Mute P. J.
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    Jun 18th 2024, 6:28 PM

    @bruce banner:
    Haha hahaha hahahaha

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    Mute Wolfgang Bonow
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    Jun 18th 2024, 6:32 PM

    @bruce banner: I don’t think it’s taxes as such.
    You have the advancement of AI and online chats and cheaper workforce in India.
    No Western country can compete with the salaries in Bangalore.
    Outsourcing to India and surrounding countries is the big issue.
    - and good luck talking to them on the phone.

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    Mute Eric
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    Jun 18th 2024, 8:31 PM

    @bruce banner: …so they employ less and exit the country ?

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    Mute Dan The Man
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    Jun 18th 2024, 3:01 PM

    Time for all staff to bail out of PayPal by the sounds of things. Writing on the wall.

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    Mute Noel McKeown
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    Jun 18th 2024, 7:29 PM

    Unfortunate for employees being let go but I think paypal is a business on the decline with likes of stripe, revolut ..etc Have not used it in a very long time and was a frequent user.

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    Mute Focal Cliste
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    Jun 18th 2024, 7:04 PM

    “. . .support packages to help them as they move to the next step in their careers,” added the spokesperson.
    That’s certainly putting a positive spin on redundancy proposals!

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    Mute Termaz FX
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    Jun 19th 2024, 8:29 AM

    The double edged sword of working from home – if you can do your job from Dublin then someone from Dehli can do your job for 1/10th of your salary

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    Mute S Suilleabhain
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    Jun 18th 2024, 6:54 PM

    They’ve really, really torn the a*** out of this country at this stage, letting down so many people sacking them.

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