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When is a Budweiser not a Budweiser? Budvar managing director Jiri Bocek poses with a glass of Budvar beer - locally known as 'Budweiser'. DAVID VEIS/AP

Budweiser buys Czech brewer in bid to seal control of Budweiser brand

Anheuser-Busch comes a step closer to ending its long-running dispute with a Czech brewery by buying a local rival.

THE US-BASED brewer of the Budweiser beer has moved a step closer to ending a century-old legal dispute over the right to use the name, after buying a Czech brewery which also uses the brand.

Anheuser-Busch – which markets the better-known ‘Budweiser’ beer, which is also brewed in Kilkenny – has bought one of two breweries in the Czech town of Ceske Budejovice, which in the German language was known as ‘Budweis’.

Having bought Budejovicky Mestansky Pivovar (BMP), and its own ‘Budweiser Beer’ brand, Anheuser-Busch has tightened its grip on the name – potentially bringing the dispute to an end.

Another brewery in Ceske Budejovice – the better-known ‘Budvar’ brewery, whose beers are also available in Ireland – also still claims use of the name, but may also itself be put up for sale in the coming years.

The Budejovicky Budvar brewery was one of the prized assets of the former Czechoslovakian government, Czech Position reports, with the trademark dispute becoming more pronounced in the 1970s when the government opted to increase its exports.

The Czech government has long been considering spinning off assets like Budvar, however – and it’s thought that whenever the brewery is sold, most likely through a public flotation, that Anheuser-Busch could step in and buy a significant stake.

Around 120 legal battles have been fought in various countries between Anheuster-Busch and Budvar – with Budvar usually coming out on top – and another 40 cases are still alive in courts around the world.

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22 Comments
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    Mute Frank Faldo
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    May 13th 2012, 10:01 PM

    Israel are bullies simple as that.

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    Mute mattoid
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    May 14th 2012, 6:35 AM

    Absolutely agree – your comment is very simple…

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    Mute Mo Gp
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    May 13th 2012, 9:46 PM

    Steven,
    that conflict will never be end simply because the Zionist want it to be continuo to allow them control the world and to abuse america and Europe for more hundred years, the Israeli and Zionist are guiding the USA to a trap hell every few years they create war after war simply because that kind of people can not live without conflicts and unrest

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    Mute Steven Murray
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    May 13th 2012, 9:03 PM

    Empty words, prospect of peace with a multitude of preconditions. It seems to me that both sides enjoy being in a peace process, but neither wants it to come to fruition. It’s sort of like organized, controlled war. Mad.

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    Mute גירארד יעקובוביץ הנט
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    May 20th 2012, 10:07 PM

    As a Zionist, I can assure the previous writer that the “control of the world” figures nowhere in Zionism, our concern is the control, under G-d of the land given us by Him (Baruch HaShem). perhaps he should consider who does wish to control the world, the activity of Islamic Fundamentalists in every part of the world would respectfully suggest that it is the Islamic enemies of Zionism that wish to control the world. Perhaps the gentleman would get his facts clear before posting again.

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    Mute גירארד יעקובוביץ הנט
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    May 20th 2012, 10:12 PM

    Frank Faldo “Israel are bullies”, how do you justify that. It is not the Israelis who daily target innocent men women and children with rocket attacks, rather it is the enemies of Israel in Hamas and Islamic Jihad, who launch rocket attacks against Israeli people, military and civillian, men women and children alike. Israel only reacts to acts of terrorism and where possible, ensures that no non terrorist victims.

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