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Pictures: How drones, turbines and virtual reality are changing Ireland

The Future Ireland report takes a look at Irish society by different themes each year.

IMG_4560 David Gerulis David Gerulis

WIND TURBINES, VIRTUAL reality headsets, drones and hoverboards are among some of the images showcasing innovation in a new report on Irish society.

The Future Ireland report takes a look at Irish society through the lens of different subjects each year. Its aim is to focus on Irish people’s concerns and thoughts on the future of the country.

Innovation is the theme of this year’s report. Last year, it focused on the themes of belonging and community, while the first report in 2015 looked at Irish society’s values and priorities.

IMG_6388 David Gerulis David Gerulis

The report is published by international media agency OMD’s Irish wing, with the support of Ulster Bank.

Alongside the report, photographs shot by self-taught photographer David Gerulis help to highlight the subject of innovation in Ireland today.

IMG_3564 David Gerulis David Gerulis

A total of 1,000 Irish adults were surveyed for the report, with the research carried out by Amárach Research. Six focus groups were also conducted earlier this year.

The research found that over two-thirds of people should “embrace change, rather than delay it”; while 60% accepted that they needed to take risks to get ahead in life.

IMG_6362 David Gerulis David Gerulis

The majority of people said they were happier to live in the Ireland of today, rather than the Ireland of 20 years ago, or in 20 years’ time.

IMG_1284 David Gerulis David Gerulis

With the focus of the report on innovation, seven out of 10 people surveyed said they would welcome any or most change that will improve their lives.

IMG_9533 David Gerulis David Gerulis

In terms what type of innovation they would like to see more of in the future, over 70% put healthcare and medical technologies at the top of the list.

Sustainable energy was second the list of priorities (63%), while half of people said they wanted to see public transport services and vehicles continue to innovate into the future.

6H9A3729 David Gerulis David Gerulis

The report also divided participants into four distinct personality types based off the answers they gave.

The most common type was the ‘realist’ (31%) – people who welcome some change but are more sceptical about technology. They support the efforts of entrepreneurs and businesses to innovate.

IMG_6772 David Gerulis David Gerulis

‘Doubters’ made up one fifth of the population – these are people who are risk averse and don’t believe Ireland should embrace change.

‘Creatives’ (22%) and ‘advocates’ (25%) made up the rest of the population. These groups are primarily made up of young people and are the ones driving change in Irish society.

You can view the full report here

Read: Belonging and Community: These 10 photographs show Ireland’s values and priorities

Read: These tiny houses could be future of weekend getaways

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19 Comments
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    Mute Ben McArthur
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    Apr 12th 2017, 8:05 AM

    Any technology invented before you are 15 is part of the natural order of things.

    Any technology invented between 15 and 35 is exciting and something you could make into a career.

    Any technology invented after you are 35 is against the natural order of things.

    63
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    Mute paddy
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    Apr 12th 2017, 9:03 AM

    @Ben McArthur: brilliant!

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    Mute Ger Healy
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    Apr 12th 2017, 9:05 AM

    @Ben McArthur: Rubbish!

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    Mute Rand Al Thor
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    Apr 12th 2017, 9:11 AM

    @Ben McArthur: Disagree.I am seventy + and installed wifi throughout my home including alarms security cameras etc.I use voice commands on my phone tablet etc and can’t wait for each new gadget to appear,we don’t all die at thirty five.

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    Mute Tony Canning
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    Apr 12th 2017, 9:26 AM

    @Rand Al Thor: pretty certain the OP is doing a kind of demotivational poster humour thing. Maybe he should do one about age and getting jokes?

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    Mute Chris Kirk
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    Apr 12th 2017, 9:42 AM

    @Ben McArthur: No problem, that for many of us includes Internet and personal computers, colour television and mobile phones.

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    Mute John Buckley
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    Apr 12th 2017, 10:33 AM

    @Ben McArthur: You could at least give credit to Adam Conover for the quote! But hilarious and on point nonetheless.

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    Mute John Buckley
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    Apr 12th 2017, 10:40 AM

    @Rand Al Thor: Relax bud, its a quote taken from a talk that breaks down the misconception of so called generations, basically saying that we don’t have baby boomers, gen X, gen Y or millennials, we just have… people! and these generational stereotypes should be dropped because they’re not appropriate in a modern society! Very entertaining too https://youtu.be/-HFwok9SlQQ

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    Mute Ben McArthur
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    Apr 12th 2017, 10:46 AM

    @John Buckley: I would, but I can’t remember where I stole it. Had an inkling it was Douglas Adams.

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    Mute paddy
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    Apr 12th 2017, 9:02 AM

    One word-SKYNET

    Warning- get your tinfoil helmet on now. All of this reverse engineered Alien Tech will render us useless and meat for the grinder of our Alien Overlords!!!!

    14
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    Mute Alois Irlmaier
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    Apr 12th 2017, 10:36 PM

    @paddy: Skynet stockings?

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    Mute Quiet Goer
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    Apr 12th 2017, 9:13 AM

    Californian tech hipsters are all scrambling hand over fist to put everyone else out of a job. They all think they’re going to be the last people making money when everyone else has been made redundant

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    Mute Donal Carey
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    Apr 12th 2017, 2:09 PM

    Why has their not been a night drone set up over our towns to stop anything illegal going surely it would be a deterrent.

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    Mute tom
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    Apr 12th 2017, 12:10 PM

    There are very few real inventions since the 60s everything now is a small refinement of something much older.
    The last great technology leap by mankind was putting a man on the moon.

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    Mute Alois Irlmaier
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    Apr 12th 2017, 10:36 PM

    @tom: Cosmic and solar radiation???

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    Mute Maurice Quille
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    Apr 12th 2017, 3:51 PM

    Big advances in automotive tech and driver aids. But still rely on the petrochemical industry and internal combustion engine too heavily.
    Increase in cancers and poor health as a result of nox and co2 in the atmosphere. No govermwnts are in a hurry ro dispense with petrol and diesel as its the biggest contributor to tax and goverment charges.

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    Mute JustMade Ireland
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    Apr 12th 2017, 9:04 AM

    Can’t believe how much has changed since 2010 almost 10 years ago now but has changed very fast since exciting times a head.

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    Mute Alois Irlmaier
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    Apr 12th 2017, 10:44 PM

    @JustMade Ireland: More wars and more technology from these wars entering society?

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    Mute Alois Irlmaier
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    Apr 12th 2017, 10:43 PM

    The secret to inventions is the fight a company has on the stock market versus the extra money people have to spend on luxary items?
    Inventions now are about making things smaller and faster knowing that there is a limit to both and that modern society is built on the fact that the fuel to keep modern society going is limited and oil will be gone by 2075.
    Also the side effect of modern living is waste and pollution which means global warming and then product demand versus population growth. The more and more people that get new tech then the more and more pollution will be made and also the quicker the fuel will be used up that keeps modern life modern?

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