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Boots has said it will try and make the morning-after pill cheaper. Philip Toscano/PA Images

Boots apologises after it's accused of moralising to women about the morning-after pill

The pharmacy chain has been criticised over the price of its emergency contraceptive pill.

PHARMACY CHAIN BOOTS has apologised after it came under fire for ‘infantilising women’ in response to calls for it to reduce the price of the morning-after pill.

The chain was criticised by 35 female Labour MPs who signed a letter criticising Boots for charging up to £30 for emergency contraceptive Levonelle.

In response to calls for it to reduce the price, Boots had said that doing so could lead to it being accused of “incentivising inappropriate use” by women.

This language was criticised by the MPs led by Jess Phillips, chair of the Labour Women parliamentary party group.

In a letter signed by the 35 women, they accused Boots of trying to moralise to women:

The justification given by Boots for maintaining the high price was that it did not want to face complaints or to incentivise the use of emergency contraception. This infantilises women, Boots’ largest customer base,  and suggests Boots take a moral position against women’s choices, which is unacceptable.

“The reason women go to take emergency contraceptive is because they need them. They’re incentivised by their situations,” Phillips added while speaking to LBC.

Following the criticism, Boots last night released a statement in which it apologised for a “poor choice of words” and promised to make it easier for women to access the morning-after pill.

“Pharmacy and care for customers are at the heart of everything we do and as such we are truly sorry that our poor choice of words in describing our position on emergency hormonal contraception (EHC) has caused offence and misunderstanding and we sincerely apologise,” a Boots spokesperson said in a statement.

We firmly believe in the right of all women to access the EHC service with ease and convenience, and have long been at the forefront of increasing accessibility of contraception for women.

Sky News reports that Boots charges £28.25 for the Levonelle emergency contraceptive and £26.75 for its own version, while Tesco charges £13.50 for Levonelle and Superdrug £13.49 for a generic product.

In its statement, Boots said that its pricing is made up of both the cost of the pill as well as the medical consultation ahead of its purchase.

“As a leading pharmacy, we will not compromise or undervalue this professional service. The consultation with the pharmacist is necessary to understand the patient’s individual circumstances and ensure we provide an appropriate, safe and effective medicine for her.”

Boots added, that it will endeavour to source cheaper generic versions of its emergency contraceptive.

Read: ‘There was nothing gained from punishing women who couldn’t afford the morning after pill’ >

Read: Security guard stabbed in Dublin shopping centre attack >

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61 Comments
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    Mute Forest Hump
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    Jan 15th 2020, 8:04 AM

    This feels like a co-ordinated attack, Bernie is beginning to grow in the poles

    114
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    Mute Anne Marie Devlin
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    Jan 15th 2020, 8:28 AM

    @Forest Hump: I’ve been following the ‘liberal’ US press and they have definitely ramped up the anti Sanders pro Biden rhetoric in the past few weeks. Pushing strongly for Biden/Buttigieg.

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    Mute DBennie
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    Jan 15th 2020, 9:12 AM

    @Forest Hump: Bernie will win the whole thing. Watch this space.

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    Mute WreckDefier
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    Jan 15th 2020, 9:29 AM

    @DBennie: ….and pigs will fly

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    Mute Phil Schueler
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    Jan 15th 2020, 4:42 PM

    @Forest Hump: You got it, man! It’s total anti-Progressive bullshit! At least someone is paying attention.

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    Mute Raven
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    Jan 15th 2020, 4:49 PM

    @Forest Hump:
    Guess you missed this piece of investigate journalism, along with the Journal.
    https://twitter.com/RedRaven1776/status/1217488312161701889?s=09

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    Mute MiseBean
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    Jan 15th 2020, 7:35 AM

    Are there any younger politicians with ability & ambition in the USA.

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    Mute Dom Layzell
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    Jan 15th 2020, 7:37 AM

    @MiseBean: Young Donald Trump?

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    Mute Al Fresco
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    Jan 15th 2020, 7:45 AM

    @MiseBean: he might be ambitious but he has neither youth or ability going for him, he is 73.

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    Mute thomas patrick
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    Jan 15th 2020, 8:00 AM

    @MiseBean: like Tulsi Gabbard?

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    Mute Aidan
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    Jan 15th 2020, 8:40 AM

    @MiseBean: AOC?

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    Mute colm connolly
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    Jan 15th 2020, 8:53 AM

    @Al Fresco: pretty sure he meant junior

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    Mute Al Fresco
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    Jan 15th 2020, 9:52 AM

    @colm connolly: that’s not what he said.

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    Mute Shannon Cassidy
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    Jan 15th 2020, 10:34 AM

    @MiseBean: tulsi gabbard. But she wasn’t included in last night’s debate

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    Mute Phil Schueler
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    Jan 15th 2020, 4:43 PM

    @Al Fresco: That does not matter one iota. Sorry.

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    Mute A2 Poster
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    Jan 15th 2020, 10:07 AM

    This is low. Bernie is a socialist and a core concept of that is equality. No-one believes he’s a sexist based on a 30 year old sound bite. This will backfire on her.

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    Mute Cormac Flanagan
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    Jan 15th 2020, 10:48 AM

    @A2 Poster: buts it’s not for warren to gain voters it’s for Sanders to lose them so Biden can win. Sanders not a democrat so DNC don’t want him to win. Even though he’s prob the only one of Biden/Warren/Sanders that can beat Trump.

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    Mute Aidan
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    Jan 15th 2020, 3:54 PM

    @Cormac Flanagan: how is he not a Democrat?

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    Mute Phil Schueler
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    Jan 15th 2020, 4:41 PM

    @A2 Poster: Dude! This is a bullshit story!

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    Mute Alan McDonald
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    Jan 15th 2020, 1:05 PM

    So this conversation happened some time ago and now she won’t shake hands?

    She took his help and now is throwing him under the bus. Nice.

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    Mute Phil Schueler
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    Jan 15th 2020, 4:44 PM

    @Alan McDonald: Nah, dude this is an over-exaggerates BS story.

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    Mute MG
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    Jan 15th 2020, 3:21 PM

    Why is it sexist to say a woman “couldn’t” be elected? Replace that with “shouldn’t” and it would be sexist.

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    Mute Raymond Dennehy
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    Jan 15th 2020, 2:15 PM

    Democrats will make life easier for Humpty Trumpty. Should have been Sanders last time round but I fear his age will come against him this time.

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    Mute Phil Schueler
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    Jan 15th 2020, 4:40 PM

    Wow! Great work buying into a bullshit, anti-Sanders story!
    Nice ‘journalism!’ Who are you working for really??? CNN?!

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    Mute seanfean
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    Jan 16th 2020, 10:03 AM

    So its men against women now. Bottom of the barrel stuff their lads, debate the real issues. Bernie is the man…uh…person. Wish we had someone like that here to vote for come February.

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