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KELLOGG HAS SAID that it plans to drastically reduce the amount of sugar in some of its bestselling cereals.
Coco Pops and Rice Krispies are set to become healthier, with less salt and less sugar, while the company is also launching a new vegan and organic cereal range.
From January, Coco Pops will have 40% less sugar (down from 30g per 100g to 17g per 100g). It will also have 9% less salt in it. This comes on the back of a 14% reduction in sugar levels in Coco Pops earlier in the year.
Rice Krispies, meanwhile, will have 20% less sugar, while its multi-grain cereal will have 30% less.
The company said it was reducing sugars but maintaining the taste of the cereals after its food developers came up with new ways of using flavours and grains to reduce sugar.
Kellogg also said it would remove all artificial preservatives from its breakfast foods next year.
A new plant-based cereal range called WK Kellogg will be launched next year, with no added sugar, low sugar, organic and vegan options.
In Ireland, 10% of boys and 9% of girls are classed as obese, and that number is expected to rise in the future. High sugar diets, and a lack of physical activity, are cited as some of the main causes of this continuing trend.
Analysis in the past has shown that breakfast cereals, even those marketed as healthy, can be “too high in sugar”.
Earlier this year, the Sunday Times in the UK discovered that Kellogg had contributed to a study which undermined current policy on sugar intake, as proposed by bodies such as the World Health Organisation (WHO) and the British government.
The WHO, for example, recommends that we get less than 10% of our energy each day from sugars, and says that this is “based on the latest scientific evidence”.
The study which Kellogg’s helped to fund, on the other hand, concluded that “guidelines on dietary sugar do not meet criteria for trustworthy recommendations [and] are based on low-quality evidence”.
On the new sugar levels in the cereals, Kellogg Ireland MD Jim McNeill said: “We know we have a responsibility to continuously improve the nutrition of our food.
We recognise, based on dietary survey data, that people are eating too much sugar throughout the day and that people need more options, such as organic and vegan.
The new range of cereals and the lower-sugar variants will be in shops from January.
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One dirty little secret out at last although an interestingly quiet time to release it. This is what you get when ladder climbing speakers of fluent public relations spin are rewarded. Lies, damn lies and statistics.
Are Apple and their outstanding €19 billion on the list I wonder?
@Billy Mooney: No one whose appeal is still pending is on the list. So, no. It’s not outstanding until it’s final and conclusive, like everyone’s tax bill.
By the way, how are the AAA/PBP getting on with convincing the Irish public to abolish all borders and that Islam has nothing to do with terrorism?
@Billy Mooney:
As already highlighted to you the Apple case is still pending. However, if Apple go on to lose who do you think the tax will be owed to? Maybe you should ask someone in the AAA to do a little research on the Apple case before making more posts on the subject. It does help to have an idea about the facts.
Wonder what’s happening about the apple tax all gone very quiet..are they hoping it will all disappear
Apple are appealing. The appeal will take approximately two years.
And our finance minister Noonan is helping Apple fight their case.
There probably as much chance of winning the lotto as there is being caught as a tax defaulter. Maybe it’s the area I live in but most people I know default the tax system one way or the other. When I see the list coming out every quarter I think these are the unfortunate 0.1% that got caught.
Still waiting for Mick Wallace to pay his VAT.
Have to say I wouldnt give a rats a$$ being published in their gangsters magazine or by the social parasites the revenue….. It would border on pride for me…….
the gombeen nation likes talking about paying their taxes and how they feel they deserve to voice their concerns on how its spent or whos paying it. Like most taxes in this country its TAKEN directly from the wage packets . Giving a choice their would be many more defaulters and less gombeens acting like savages all over social media feeling like they have the right to complain about apparently paying their taxes. Social validation is leading the social animals up the garden path. My point is paying and taken is two differant words and mean differant things to differant people depending on the benifits. We dont suffer depression in this country it oppression. Taxes in this country is funding cr8minality on a daily basis and if people open their eyes the country is slowly but surely implodeing, and our future generations are going to suffer the most. When the rat race slows to a holt embrace the fruits of your tax paying/ taken. The social norm is more scaryer than climate change.
What?
@keith mahon: And the prize for the most incoherent post goes to ….Keith.
@keith mahon:
Are you trying to impress Billy and the AAA with that post? If you include a few of Billy’s buzz words then you are just about there.
Pretty sure Keith’s comment just caused a brain aneurysm….
No surprises there so!
Really
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