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Stores seek to reassure customers about bread supplies ahead of Storm Emma

Tesco have said they’ve asked their suppliers for 20% more fresh bread from tomorrow.

Image uploaded from iOS (3) Melanie May Melanie May

SUPERMARKETS IN IRELAND have experienced an increase in the sales of bread ahead of severe sub-zero weather warnings issued for this week.

Stores including Tesco, Lidl and Supervalu, are preparing for increased demand for some items ahead of Storm Emma which is due to hit Ireland tomorrow.

Orange snow-ice warnings are in place for  seven counties in the east of Ireland from 3pm tomorrow until 11am on Wednesday. The weather is expected to be at its coldest on Thursday and Friday – gusts of wind have also been forecast.

A number of events have been rescheduled, and the government has made provisions to ensure people, businesses, emergency services and local authorities are prepared.

This afternoon, a number of pictures appeared on social media of empty bread shelves in various supermarkets.

Bread Daragh Brophy Daragh Brophy

In response to a query from TheJournal.ie, Tesco Ireland said that their stores have been “very busy across today” as “some customers stock up on core grocery essentials in advance of adverse weather expected later in the week”.

Tesco said they’ve ensured suppliers are able to provide extra stocks to meet this demand. A spokesperson said:

From tomorrow we’ve worked with our bread suppliers to ensure 20% more availability of fresh bread and we are also increasing the number of instore bakes to satisfy higher customer demand.

“We’re also increasing stock levels of fresh produce, including milk, with extra deliveries arriving this evening and throughout tomorrow.”

Image uploaded from iOS (4) Melanie May Melanie May

Lidl Ireland said that it also saw demand rise in its stores today.

We have experienced higher than normal sales of bread and milk items in many of our stores, especially across the Leinster region today.

“We have our daily deliveries planned to all stores across the country and as of now these are going ahead as normal,” a Lidl spokesperson added.

A spokesperson for Supervalu said:

SuperValu has a plan in place in the event of adverse weather conditions to ensure the availability of stock in store during this period.

“We advise the public to contact their local SuperValu stores to check the availability of specific items.”

A spokesperson for Aldi Ireland said that there was ”brisk business across all 130 of its Irish stores early this week”.

It said that the increased business could be due to its offers on supplies that might be needed during the cold weather, such as kiln dried logs and torches.

A Tesco spokesperson also advised people to check in on elderly or vulnerable neighbours to ensure that they have sufficient essential items for the coming days.

Dunnes Stores did not respond to TheJournal.ie‘s query at the time of publication.

- with reporting from Cianan Brennan

Read: Here are the plans in place to get Ireland through Storm Emma

Read: What exactly is the ‘Beast from the East’? And why is it going to be absolutely freezing this week?

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    Install the app to use these features.
    Mute Tweed Cap
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    Feb 26th 2018, 9:26 PM

    Don’t leave your pets outside folks. Bring them in and keep them safe – you might need to cook them.

    1245
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    Mute Kate Flaherty
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    Feb 26th 2018, 9:40 PM

    @Tweed Cap: funny!..

    76
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    Mute Free speech has to return here
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    Feb 26th 2018, 9:40 PM

    @Tweed Cap: Some countries eat everything with 4 legs expect tables

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    Mute Jarlath Murphy
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    Feb 26th 2018, 9:45 PM

    @Tweed Cap: Bring in your neighbours pets, eat them first!

    96
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    Mute Liam O'Donoghue
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    Feb 26th 2018, 10:24 PM

    @Tweed Cap: brilliant

    26
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    Mute Dave O Keeffe
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    Feb 27th 2018, 1:52 AM

    @Free speech has to return here: can’t beat an auld table stew

    10
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    Mute Rear Admiral
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    Feb 27th 2018, 9:17 AM

    @Free speech has to return here:

    Chinese proverb: man with 4 legs make wife twice as happy

    3
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    Mute Martin Byrne
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    Feb 26th 2018, 10:18 PM

    I remember ‘82 – huge snowdrifts – my Mother walked miles with a buggy to get food, and got stuck in a drift with her best pal. No phones in them days mind you so she had no choice but to eat her friend. Poor Noreen. It’s how she’d have wanted to go.

    478
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    Mute Turk Oneeighttwo
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    Feb 26th 2018, 10:25 PM

    @Martin Byrne: LOL at that Martin

    64
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    Mute Paul Reid
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    Feb 27th 2018, 2:18 AM

    @Martin Byrne: That’s hilarious!!

    18
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    Mute David Dickson
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    Feb 26th 2018, 9:25 PM

    Stocked up on beer and gear.

    276
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    Mute Dotty Dunleary
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    Feb 26th 2018, 9:40 PM
    49
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    Mute Tom Molloy
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    Feb 26th 2018, 11:26 PM

    @Dotty Dunleary: Highly paid celebrity weather guessers must be praying that we have bad weather as the false alarms are getting boring. They will be right eventually and start clapping one and other on the back.

    38
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    Mute Bazzle Bush
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    Feb 27th 2018, 12:04 AM

    @Tom Molloy: what false alarms?

    10
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    Mute Don Juan
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    Feb 26th 2018, 9:34 PM

    Batch Bread on Seatwave now… €750 pfft!

    277
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    Mute Johnny Bellew
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    Feb 27th 2018, 12:18 PM

    @Don Juan: There are still tins of baked beans on the shelves…but hurry!

    1
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    Mute Jarlath Murphy
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    Feb 26th 2018, 9:28 PM

    The issue is can the bread get from the bakery to the supermarkets!

    I remember 1982 very well, the buses were called off and I walked 12 miles home in a blizzard to get home with 6 inches of snow stuck to my front like a snowman!

    The ESB were out because the accumulations gathered on the overhead lines and they came down due to sheer weight of snow collecting!

    It was Snow joke!

    I hope this turns out to be much ado about nothing!

    215
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    Mute Stevie Doran
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    Feb 26th 2018, 11:41 PM

    @Jarlath Murphy: that’s 1982 mate, there were no cars then

    23
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    Mute Neal Ireland Hello.
    Favourite Neal Ireland Hello.
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    Feb 27th 2018, 5:00 AM

    @Stevie Doran: There were definitely ford escorts.

    18
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    Mute Gooney
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    Feb 26th 2018, 9:22 PM

    Load of bollox

    302
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    Mute thatsnotme
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    Feb 26th 2018, 9:44 PM

    @Gooney: laughing stock of Europe mate

    113
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    Mute Catherine Sims
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    Feb 26th 2018, 9:49 PM

    @thatsnotme: but how can we make tayto sandwiches if we have no bread ?,

    82
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    Mute Me_a_monkey
    Favourite Me_a_monkey
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    Feb 26th 2018, 9:56 PM

    @Gooney: has anyone read the met.ie forecast?

    Tonight: cold, no snow
    Tomorrow: colder, dry, bitta rain maybe sleet
    Wednesday: met.ie has never been able to predict this far in the future.

    63
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    Mute Sam Cairns
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    Feb 26th 2018, 10:06 PM

    @Gooney: How much for a kilo and how do you cook them.

    9
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    Mute Liberal Larry
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    Feb 26th 2018, 9:48 PM

    Brennans will be making serious dough this week

    171
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    Mute Catherine Sims
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    Feb 26th 2018, 9:26 PM

    Say it ain’t so !! The bread crisis of 2018. It will be spoken about in hushed tones for years to come. The scarring of the Irish psyche will never heal after this one.

    161
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    Mute Nuala Mc Namara
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    Feb 27th 2018, 8:52 AM

    @Catherine Sims: Of course ye all know that bread is high in carbohydrates and that the body generates heat by the metabolism of carbohydrates (& other foods).So common sense that people would buy bread with weather conditions forecast!

    3
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    Mute Dead Mousche
    Favourite Dead Mousche
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    Feb 26th 2018, 9:44 PM

    I woke up today with a headline in the news of….

    “The Beast From The East Is Coming”

    I shat myself and thought some Larry Murphy type figure was on the loose.

    This better be a decent weather event.

    202
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    Mute Stephen Gibbons
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    Feb 26th 2018, 10:23 PM

    @Dead Mousche: brilliant :)

    28
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    Mute Tom Molloy
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    Feb 26th 2018, 11:30 PM

    @Dead Mousche: Callan’s Kicks are now running the news and weather departments in RTÉ.

    20
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    Mute Dave O Keeffe
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    Feb 27th 2018, 9:28 AM

    @Tom Molloy: so they’ve taken a break from running your account? Or are they doing both simultaneously?

    2
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    Mute Daisy Chainsaw
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    Feb 26th 2018, 10:07 PM

    The birds will be well fed next week when all the stale sliced pans get chucked out.

    158
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    Mute Kate Flaherty
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    Feb 26th 2018, 10:21 PM

    @Daisy Chainsaw: worse thing you could possibly give them, mealworms and nuts are recommended..

    34
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    Mute Joe Conlon
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    Feb 26th 2018, 11:02 PM

    @Kate Flaherty: tge randy feckers

    17
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    Mute Dunn
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    Feb 27th 2018, 1:36 AM

    @Kate Flaherty: don’t feed them nuts in the breeding season. The young will choke. Small seeds then.

    7
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    Mute Xylophobiac
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    Feb 26th 2018, 10:21 PM

    It has not been this cold since last summer.

    120
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    Mute Peter Banks
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    Feb 26th 2018, 10:28 PM

    I’m in Tesco to stock up on food before the snow hits but mass panic has set in.
    The deli’s on fire, a man’s been stabbed in the neck with a carrot for a Pepperami.
    A tea bag costs €600.
    Mutant hill billies control the checkouts.
    A bear is eating an OAP.
    Bread is now more expensive than Bitcoin,
    And, I had to go to the local garage to get milk as every major supermarket had sold out.
    My skis are in the attic, but I’ve the ladder ready for instant retrieval …

    121
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    Mute Drahcir
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    Feb 26th 2018, 9:24 PM

    A ffs people need to get a grip!

    227
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    Mute Super Ted
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    Feb 26th 2018, 10:10 PM

    @Drahcir: I’m not too worried. I have my favourite woolly superted pyjamas and matching housecoat on standby along with my all weather superhero slippers. Just gotta knuckle down now and let nature take its course.

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    Mute Shane Zerbe
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    Feb 26th 2018, 9:32 PM

    This truly is the snowflake generation!

    131
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    Mute Robot
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    Feb 26th 2018, 9:23 PM

    World gone mad
    If you that worried a bag of flour etc might suit you better

    150
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    Mute Accord Moan Eye
    Favourite Accord Moan Eye
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    Feb 26th 2018, 9:43 PM

    @Robot: not if there’s no power!

    36
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    Mute zippo
    Favourite zippo
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    Feb 26th 2018, 10:01 PM

    god help us…it’s minus 17 up here now and due to get colder this week, out to work as normal, people driving as usual, kids going to school, and its dark almost all day, we are used to it which is fair enough, but christ almighty supermarkets selling out of bread ! Met Eireann would want a slap of a hurley…scaring the crap out of people with their multi color warnings. Its going to be cold for a day or two…get a fecken grip! Wait and see…someone will blame it all on brexit.

    125
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    Mute Geraldine O'Riordan
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    Feb 26th 2018, 10:28 PM

    @zippo: Or Trump …

    33
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    Mute Susannah O'Brien
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    Feb 26th 2018, 9:40 PM

    Would it not be more prudent to buy a few bags of flour and some quick yeast…? I bet there is an abundance of both of these in the shops.

    66
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    Mute Tony Dowling
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    Feb 26th 2018, 10:54 PM

    @Susannah O’Brien: no cos they sell bread ready made. Wha ye on about te fk?

    48
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    Mute Susannah O'Brien
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    Feb 27th 2018, 7:58 AM

    @Tony Dowling: Well yeah, but when all the bread is gone and you’re sitting there starvin coz you can’t bake a loaf of bread, what you gonna do about that??

    5
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    Mute Tim Brennan
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    Feb 26th 2018, 9:32 PM

    Called to aldi this evening was bemused the shelfs were empty didn’t realise the panic involved.
    People will be quening at supermarkets am

    55
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    Mute Eileen O'Sullivan
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    Feb 27th 2018, 4:33 AM

    @Tim Brennan: I went yesterday evening and it was busy in tesco.

    1
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    Mute Evelyn Hughes
    Favourite Evelyn Hughes
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    Feb 27th 2018, 7:14 AM

    @Tim Brennan: but you’re an INSIDER with a name like that

    4
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    Mute mcgoo
    Favourite mcgoo
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    Feb 26th 2018, 9:40 PM

    I eat other things than bread myself but hey.

    53
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    Mute Shaun Gallagher
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    Feb 26th 2018, 9:24 PM

    Madness

    58
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    Mute John003
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    Feb 26th 2018, 9:29 PM

    What if the hungry mop descends on Tesco or Dunnes do the checkout staff gave guns to defend themselves…This could end up like a zombie movie…Hope Leo has the army on standby….

    55
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    Mute Pauliebhoy
    Favourite Pauliebhoy
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    Feb 26th 2018, 9:42 PM

    @John003: They can just throw a bucket of water at them

    32
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    Mute gordon larney
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    Feb 26th 2018, 10:43 PM

    @Pauliebhoy: does throwing water on them not make them multiply?? Or maybe that’s gremlins,, I’m confused…..

    33
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    Mute Pauliebhoy
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    Feb 26th 2018, 11:13 PM

    @gordon larney: No, the mop will absorb the water

    12
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    Mute Dotty Dunleary
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    Feb 26th 2018, 9:26 PM

    Best to be prepared for the weeks of snow and ice ahead… oh wait…

    33
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    Mute Kate Flaherty
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    Feb 26th 2018, 9:30 PM

    This is starting to get funny!,we won’t be laughing when there isn’t a pan or a loaf to be got, thee won’t be a Brennan’s slice or an the be got by 12 tomorrow!..

    36
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    Mute Kate Flaherty
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    Feb 26th 2018, 9:33 PM

    @Kate Flaherty: Someone in Wexford has a half a slice pan on done deal!

    124
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    Mute mcgoo
    Favourite mcgoo
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    Feb 26th 2018, 9:42 PM

    @Kate Flaherty: it really is the ultimate perishable survival food.

    23
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    Mute Canspell Somtimes
    Favourite Canspell Somtimes
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    Feb 26th 2018, 10:06 PM

    i blame everyone that was born in the 90,s

    51
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    Mute WJH
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    Feb 26th 2018, 9:29 PM

    It’s like The Walking Dead. But with bread instead of brains.

    60
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    Mute Andy Byrne
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    Feb 26th 2018, 9:37 PM

    @WJH: the walking bread!!

    98
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    Mute Catherine Sims
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    Feb 26th 2018, 9:47 PM

    @Andy Byrne: yeah zombies that use their loaf !!

    34
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    Mute purple rain
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    Feb 26th 2018, 11:48 PM

    what’s the KitKat situation ?

    22
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    Mute Jonathan McCoy
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    Feb 26th 2018, 10:55 PM

    Why can’t people just cop on and look forward to building snowmen, or should that be snowpeople, jebus all these snowflakes hurt my head, lol lmao etc….

    44
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    Mute Evelyn Hughes
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    Feb 27th 2018, 7:01 AM

    @Jonathan McCoy: because the Orish Mammy thinks ahead and knows there’ll be hungry boys and girls looking for Tayto sang-witch’s –

    5
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    Mute Emer Mucke
    Favourite Emer Mucke
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    Feb 26th 2018, 10:42 PM

    Went to Lidl did grocery shop no milk went back to our small town went to Eurospar no milk finally went to centra in my small town some milk but not much left grabbed 2 bottles went to cue the 3 customers in front of me had only milk in there hands and one person had walked into the store and was heading straight for the milk and bread ! ???

    21
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    Mute Ciara McCorley
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    Feb 26th 2018, 10:44 PM

    I’m in Florida…beginning to think I should stay here in 30 degree heat!

    24
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    Mute classic
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    Feb 26th 2018, 10:14 PM

    Love this bad weather stuff. Chest deep in snow hopefully, class!

    22
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    Mute Sean Higgins
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    Feb 26th 2018, 11:22 PM

    Let them eat cake…….

    11
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    Mute Paul Reid
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    Feb 27th 2018, 2:23 AM

    I am going out to stock up on 30litres of oxtail soup 40 tins of beans 10 sliced pans and more importantly 500 cans of beer ( stick them in the snow ) sorted till Saturday!!!

    11
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    Mute ForeverFeel1ng
    Favourite ForeverFeel1ng
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    Feb 27th 2018, 1:05 AM

    When all the Dub’s get scared they go shopping.

    12
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    Mute Martina Flynn Fitzgerald
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    Feb 26th 2018, 9:53 PM

    Fkin mental carry on.

    31
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    Mute Eileen O'Sullivan
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    Feb 27th 2018, 4:40 AM

    I’m a dab hand at baking bread. Think I’ll set up a stall on the street selling my artisan bakes.

    4
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    Mute Stevie Doran
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    Feb 26th 2018, 11:42 PM

    Can get any poxy briquettes

    4
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    Mute Sighle A. Ni Chuana
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    Feb 27th 2018, 12:06 AM
    3
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    Mute wiggy
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    Feb 27th 2018, 1:20 AM

    Over reaction we won’t even get a light dusting

    3
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    Mute Dave O Keeffe
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    Feb 27th 2018, 1:57 AM

    Ah I di love a bit of spring time panic

    3
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    Mute William Gorry
    Favourite William Gorry
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    Feb 26th 2018, 10:56 PM

    What load of bollix. People going mad not world. People want get grip. If you talk shit you get shit. PMSL as I will few days to come when it’s been load of bull.

    9
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