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THE REALITY TV show Love Island is making an impression on Irish viewers – particularly among young women.
If you haven’t watched an episode, it’s difficult to explain – here’s Wikipedia’s attempt, which is the best of the lot:
“Love Island involves a group of contestants, referred to as Islanders, living in isolation from the outside world in a villa in Mallorca, constantly under video surveillance.
“To survive in the villa the Islanders must be coupled up with another Islander, whether it be for love, friendship or money, as the overall winning couple receives £50,000.”
At the end of the show, the public’s preferred person of the winning couple must choose whether to share their winnings with their partner, or keep the money for themselves.
“On the first day, the Islanders couple up for the first time based on first impressions, but over the duration of the series they are forced to ‘re-couple’ where they can choose to remain in their current couple or swap and change.”
The show puts couples through a series of challenges to test their mettle, and in a select few episodes it asks the public to vote for their favourite couple.
There’s a one-hour episode every evening at 9pm apart from Saturdays. This is the fourth season, which will run for at least eight weeks; last year’s season was extended by a week due to the popularity of the show.
This week, TV3 released figures on the number of viewers the show has accumulated after five weeks in, which makes for interesting reading.
Love Island is delivering on average 136,000 viewers per episode and commanding a share of 11%. An average of 22% of the 15-44 cohort are watching this season, with an average of 31% of women aged 15-34 watching and 26% of women aged 25-44.
This week the viewing figures broke records for the show.
Monday and Tuesday’s episodes delivered over 200,000 viewers on average and achieved record shares for the show.
Tuesday’s episode was delayed by an hour due to the World Cup quarter final between England and Colombia going into extra time and then penalties.
On Wednesday night, over 45% of all women 15-34 who were watching TV watched Love Island - a significant statistic considering the competition between many different TV stations.
There’s also been over 4.6 million streams across live 3player and catch-up services.
This data was collected by Nielsen Television Audience Measurement, who have been providing a televisions ratings measurement service in Ireland since 1996.
The figures above are based on surveys done on homes from 1,050 homes, or around 2,500 people.
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A change in government is key. We need to do a complete about turn on housing. Social housing must be built by the state and lots of it, everywhere. There’s no point doing anything else until they can sort that out.
This government’s legacy will be the failure to provide housing for it’s people. Full employment, loads of cash, huge inward investment, all will quickly be forgotten by the electorate. The game is up. It’s time to admit the housing crisis is a housing emergency and the commodification of homes as part of a slavish devotion to “the market” has been a dreadful miscalculation.
Modular housing, trailer parks, return of the bedsits, all sorts of temporary emergency measures should be considered, in tandem with mass building of council housing and current schemes. When the crisis has been rectified, the temporary emergency measures can be reduced or withdrawn.
It is so frustrating to see councils taking out 25 year leases on houses from investment funds that could be bought or built for less.
The scale of increase in family and child homelessness since 2011 is shocking and no sense of urgency to adequately tackle it.
Census 2011:Families homeless=296
:Children homeless =498
Census 2016:Families homeless =896
:Children homeless =1720
September 2022:Families homeless:1485
:Children homeless =3220
So family homelessness has increased by 401% from 2011-Sept 2022 report
Plus child homelessness has increased by 546% from 2011-Sept 2022 report.
Where is the sence of urgency to tackle this National Emergency.Also report after report detailing the devastating effects of homelessness on Children but no real sense of urgency to adequately tackle this.
What’s needed urgently is for adequate numbers of social housing and genuinely affordable housing built and to phase out the reliance on HAP and private landlords and insecure tenures!
Mass non-payment of rent is necessary to encourage landlords to get a job to pay for their own mortgage.
They’ll go bust pretty soon when they stop getting rent handouts and a free gaff, paid for by someone else, in our current predatory serf housing system.
We will see a mass transfer of ownership to tenant; the person who is actually servicing a landlord’s mortgage, profits, and bills.
This is a very concerning issue, unfortunately one with all talk and absolutely no action. The very least any human being is entitled to, it’s a roof over their heads.
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