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The Instagram iPhone app. AP Photo/Karly Domb Sadof/PA

Instagram sought $2 billion for Facebook deal

Mark Zuckerberg surprised Facebook directors with news of the deal last week, according to reports of their negotiations.

FACEBOOK RAISED a lot of eyebrows when it bought Instagram for $1 billion last week.

But that’s actually a bargain compared with Instagram CEO Kevin Systrom’s original asking price of $2 billion.

That spectacular number appears in Wall Street Journal, which has run details of the intense negotiations between Systrom and Facebook CEO Mark Zuckerberg.

Zuck apparently phoned Systrom on Thursday, April 5, after talking to Facebook COO Sheryl Sandberg and telling her he wanted to buy the company. He reached out directly because he was afraid that going through lawyers, as is normally done with big M&A deals, would have turned Systrom off.

Systrom drove from his home in San Francisco to Zuckerberg’s house in Palo Alto repeatedly over the next three days, hammering out a deal. Zuck only told the board of directors about it on Sunday, April 8.

A great tidbit: Facebook board member Marc Andreessen was sitting in Zuckerberg’s living room waiting for one of his regular meetings with the CEO when Systrom walked out. Andreessen, who invested $250,000 into Instagram early on, was surprised to see him there.

Two points stand out.

First, even though Instagram had ony 13 employees and no revenue, Systrom knew how valuable it was to Facebook — Zuckerberg had tried to buy the company the previous summer, and his direct call made it clear that he was concerned about Instagram’s rapid growth posing a threat to Facebook, particularly after Instagram added several million new users within a few days of releasing an Android deal. Two billion may have been a stretch, but if Facebook is eventualy worth $200 billion, as many observers think it will be, that would only be 1% of the company’s value.

Second, in case you needed to be reminded again, Zuckerberg controls Facebook. He owns the majority of the voting shares, and has made it very clear he’s going to keep running the show, placing long-term bets instead of valuting short-term earnings growth.

Read more by at Matt Rosoff at BusinessInsider.com >

Facebook has bought Instagram for $1 billion. But why? >

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    Mute Shayno ZO
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    Dec 13th 2012, 9:18 AM

    3bn texts in a 3 month period in Ireland, 12 bn in a year..

    a 2 cent text tax would have raised ?240 million, All of the ?26m needed to protect the carers respite grant & child benefit. If my sums are right.
    (0.02 x 12,000,000,000
    = 240,000,000

    This would be a creative and some what optional tax that does not effect peoples ability to survive.

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    Mute Aidan Gill
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    Dec 13th 2012, 9:22 AM

    Correct but since the boys in the Dail have free phones paid by, as with everything else, the taxpayer, then we would be worse off and they would once again be untouched.

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    Mute Kevin O'Brien
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    Dec 13th 2012, 9:37 AM

    Why should mobile users pay for the carer’s allowance. A couple of percent tax increase for high earners would easily make up the millions the government took from them.

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    Mute Gamma
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    Dec 13th 2012, 10:09 AM

    isn’t there already VAT on text messaging? so double taxation is your answer?

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    Mute Shayno ZO
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    Dec 13th 2012, 10:50 AM

    @Gamma, I’m just trying to think of less painful ways to help our country…
    Do you have any better idea’s? We’d love to hear them.
    Your response is what is wrong with us, all moan no solution.
    You can call it what you want but it doesn’t take food out of peoples mouths.. and that’s the point.

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    Mute Andy Williams
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    Dec 13th 2012, 9:05 AM

    tooooo much calculations, tooooo much percentages, all we care for is to bring down all this mobile nd landline broadband services nd make it moooore effective in using, it’s tooo expensive here in Ireland compare to other EU country

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    Mute neuromancer
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    Dec 13th 2012, 2:18 PM

    Does that include iMessages which are free?

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    Mute David O'Leary
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    Dec 13th 2012, 4:08 PM

    Presumably this includes FREE SMS with Vodafone to Any Network for Life (I’m assuming 3, O2, Meteor, 48, Eircon etc. all do similar deals for RTG Customers?)?
    Top of my head I sent 1152 in October. Think highest was 2,170 in November 2011. Averages out at Circa 1,300 ish during/across the year.

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