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IT MAY SOUND like the latest spouting of another of Ireland’s leading businessmen but Bill Cullen was actually offering some practical advice to a NUI Maynooth student this morning.
Asked a question by a world-weary business student, The Apprentice boss said that a positive attitude and letting go of past failures or regrets are key to entrepreneurial success.
When the 20-year-old pushed the issue, stating he had lost his life-savings from a failed business venture and couldn’t get away from his negativity, Cullen responded that he should get fit, healthy and lose a couple of stone to give himself a chance of making money.
According to another student attending the Business Landscape lecture and questions and answers session, the room fell silent after the well-intended remark – but the audience soon found the funny side, erupting into laughter.
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The cases mix up the cost of designing the logo and mark with the cost of implementing it. The BP rebrand was so expensive because of how much signage had to be changed all over the world.
If it is done on a gradual basis (as Irish Rail are doing for example) it costs very little. You just renew signage with the new mark as the old signage wears out.
Quite often these rebrands are supposed to be internally symbolic. They mark a major change in an organisation’s development. The costs of these changes of direction are usually confounded with the rebranding.
Imagine being payed 1.4million by the BBC and having the audacity to produce that. By no means a bad logo but sure someone at the BBC could have rustled that up themselves
According to this, I’m actually worth about €78 million.
Catch you drips later.
10 and 11 were ripped off
“Hey we have millions here to spend on a new logo”
“Hang on a second and let me open Microsoft Word”
I think the last couple are misleading. They are not the cost of the logo but of rebranding. That includes changing every petrol station and van/tanker logos in BPs case. British airways changed all their tail fins some years ago and I think it was 100 million. Then they changed them back as so many People complained.
Accenture? Ass-enter more like….
Ha! Classic!
Every time i see the olympics logo it just looks like lisa Simpson going down on bart, how was this not noticed before it was released?
BBC. 1.4 million. Seriously?
Accenture IT consultants in my opinion are the biggest chancers and spoofers in the business.
Red sells…
The Google, Coca Cola, Twitter logos have been redesigned multiple times. The designers who did that work were paid.
Most of the large amounts were for more than just a logo design and many of the low amounts are highly questionable. If windows logos were designed internally the staff’s wages are still an expense that has to be accounted for.
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