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A PHONE NETWORK has been ordered to amend one of its TV advertisements after a member of the public complained that a child was shown using a mobile phone on a bouncy castle – something the complainant claimed was dangerous.
Two versions of a television ad for Three Ireland featured a woman working in an office who receives a video call from her daughter. The child is attending a birthday party and while talking to her mother, runs towards a bouncy castle asking her mother to “come bounce with me”.
In one version the child is seen holding onto the phone while on the bouncy castle, while on the second she is empty-handed. The scene goes back to the mother who is smiling holding her phone and walking into an elevator with her papers in her hand.
One complainant objected to the advertisement that featured the child holding onto the mobile phone on the bouncing castle as they considered it was irresponsible and dangerous to carry a hard and potentially damaging object on a bouncy castle – something which was upheld by the Advertising and Standards Authority of Ireland (ASAI).
Three Ireland defended its ad and said that another adult was present at the birthday party and was clearly supervising the child before she entered the bouncing castle.
The company said that the same adult’s voice was also featured at the end of the ad which it considered indicated that they were still present with the child at the end of the ad.
Three also noted that it was acknowledged that parents and guardians had primary responsibility for children. It said that children’s use of play equipment such as bouncy castles or technology such as smartphones, devices and tablets in general was a matter for parental discretion, decision and adult supervision.
The ASAI concluded: “The advertisement featuring the child holding the mobile phone on the bouncy castle must not reappear in its current form. The Complaints Committee reminded the advertiser not to portray behaviour that could be seen as encouraging or condoning unsafe practices or dangerous behaviour in future advertising.”
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some craic carrying a big bag of cash across O’Connell Street on a regular basis nowadays..
@kjholt: Same goes no matter where you are. Times are different all over the place.
@Gary: but O’Connell St. is especially dodgy..
I met Arthur when he took a photo of me as an art student with my boyfriend as we crossed O’Connell bridge in 79, he struck me as a man who just loved doing what he did, I still come across that photo every now and again it has maybe just a little too much denim and patches, but it always makes me smile.
Never forget where ye came from.
@Paul Mc Manus: where do you come from Paul
@Casper: He can’t remember, obviously.
A fascinating article. I remember this chap on OConnell bridge and a line of people looking to be photographed. There are a lot of good memories in those photos before social media ruined the innocents and now you get what people had for dinner and nonsensical twottle.
A picture paints a thousand words
Your one on her way to her date looks very stylish. love black and white photographs.
I have a picture taken by Arthur of my grandparents and grand aunt taken in Oct 1944. Treasured piece of family history.
Nice gift for Christmas
This is a fascinating project on the history of a photographer taking pictures of ordinary people going about their daily business, it’s lovely looking at old pictures like this I always think to myself we are just one generation passing through this journey of life, every one has a story to tell in these pictures
A nice little nostalgia piece.
I have two photos taken by him on O Connell St in around 1970 which I cherish.
Status quo look well in pic 2
@Sean Lynch: Jack Nicholson easy rider on the right
@Sean Lynch: Well said
I have a lovely photo taken by him on O’Connell Bridge of me and my future husband.
He took my grandparents’ photo, my parents’ and mine in his time. I remember he took mine outside Burger King on O’Connell Street, which was less glamorous than the O’Connell bridge photos of my parents and grandparents. Still, we had an interesting conversation about Mike Tyson in particular, and boxing in general. What a fascinating man he was. I must dig up my photo.
Pretty sure he captured a shot of George Harrison as a child with his Mam crossing the bridge too!
@Brian Mulligan: https://elzorrerofilms.wordpress.com/
Can’t we Photoshop in a few black dudes, you know, for ‘diversity’?
A true legend of Dublin with amazing black & white photographs catching life as it was in the city. Problem is that todays family photographs taken on digital cameras and mobile phones will probably never be transferred into print for future generations to see.
Interesting to see the old single-decker bus with the driver in a compartment up front, and Nelson’s Pillar.
those Dufficy women had walked an awful long way from Roscoomon before he snapped them
@Christy Morrison: the walk wasn’t too bad, it’s pushing the prams from Tulsk that was tough going.
Great character remember him through the 60s and 70s when I lived in Dublin. O actually got a photo taken with my date in 1974
He used to trip the flash first to get your attention and think you’d had your photo taken. Then once he got you to stop and pay the fee he’d take it again. A character, of his time.
How long would it take to get from Limerick to Dublin back Then?
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