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A NEW CAMPAIGN by the German transport ministry which aims to encourage cyclists to wear a helmet has sparked a sexism row because it features a model in a bra.
The ad features the slogan “Looks like shit. But saves my life” beside an image of Alicija Köhler, a competitor on the TV show Germany’s Next Top Model, wearing a helmet and underwear.
The campaign was set to run on billboards across the country from tomorrow but many, including members of Germany’s junior coalition partner the Social Democratic Party (SPD), have called for it to be axed.
“It is embarrassing, stupid and sexist for the transport minister to be selling his policies using naked skin,” Maria Noichl, chairwoman of the party’s women’s wing, told Sunday newspaper Bild am Sonntag.
Family Minister Franziska Giffey also hit out at transport minister Andreas Scheuer of the conservative Christian Social Union (CSU) party.
Posting a photo of herself dressed in a business attire with her bicyle on Facebook, she wrote: “Dear Andreas Scheuer: fully dressed also goes well with a helmet!”
A transport ministry spokesman defended the ad, saying that successful road safety campaigns should “jolt people” and could be polarising.
Scheuer added that “the slogan may not really correspond to the usual bureaucratic German language, but it conveys the message pretty well”.
With reporting from - © AFP 2019
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Fair play to her. If anyone can Chaka Khan
I feel for you
@ Danny.. love it!
Good luck to them. It’s sad that it takes a death to brings people to their senses.
amazing artist, glad she is seeking help
Danny have you any more of those funny ones
Get success and fame and privelige over most other people and get addicted to putting crap inside yourself. Life’s pretty strange.
Yeah cos non famous people never get addicted to stuff.
I really needed to know this!
We really needed to read your reply.
And burgers,don’t forget it treat her for burgers
AH … You really need to educate yourself on the nature of addiction
Do I Ken? I’ve enough experience to have some knowledge of it. I’ll stick by my comment which was that I find it strange that so many people who do what they allegedly love to do in life end up messed up and on drugs when other people who clean toilets or sweep the roads probably have more reason to end up using drugs to escape the monotony of their lives but somehow it’s always mostly famous rich people who do and not normal hard working people. Not all the time but lots.
She can make it through the fire
I feel for you Chaka
Of course many people take prescribed painkillers because they are addicted to living life that isn’t controlled by pain.
It’s fashionable now to do this thing !!!
have your say