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Instagram rolls out test hiding likes on posts for Irish users from today

Instagram said it wants to see if the change will help users to focus less on likes and more on telling their stories.

INSTAGRAM IS TESTING a new feature in Ireland from today which will see the total number of likes on posts hidden.

In May the company began testing this new feature in Canada, explaining it wanted followers to focus on the photos and videos they shared and not on how many likes they get.

Now the trial is being extended to Irish users. People using the platform will still be able to see how many people – and who – have liked their own posts by clicking into their likes.

However users will not be able to see numbers of likes on posts that are not their own.

Instagram said it does not want the platform to “feel like a competition” and it wants to see if the change will help users to focus less on likes and more on telling their stories.

Commenting on the test, Tara Hopkins, head of public policy EMEA at Instagram said the company wants people to feel comfortable expressing themselves.

“This includes helping people to focus on the photos and videos they share, not how many likes they get,” she said.

“We are now rolling the test out to more countries so we learn more from our global community and see how this can benefit people’s experiences on Instagram.”

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35 Comments
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    Install the app to use these features.
    Mute GrahamMManning
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    Jul 17th 2019, 5:30 PM

    Couldn’t they roll out just hiding Instagram altogether?

    286
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    Mute Arya
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    Jul 17th 2019, 5:39 PM

    @GrahamMManning: and hide YouSnapTweetFace in the process too.

    74
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    Mute Dave Harris
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    Jul 17th 2019, 5:42 PM

    @GrahamMManning: They already did. It’s called ignoring. But that wouldn’t allow you post an unwitty comment desperate for thumbs up. Oh, the irony.

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    Mute Trust The Chalice
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    Jul 17th 2019, 5:46 PM

    @Dave Harris: on the money.

    24
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    Mute Michael
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    Jul 17th 2019, 5:49 PM

    @Dave Harris: savage!!

    19
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    Mute Lily Martin
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    Jul 17th 2019, 7:28 PM

    @Dave Harris: would you like a saucer of milk?

    4
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    Mute Paraic
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    Jul 17th 2019, 5:41 PM

    Accordion to scientists, 98% of Instagram users are unlikely to notice it, when random musical instruments are inserted into sentences.

    88
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    Mute BarronVonVaderHam
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    Jul 17th 2019, 5:47 PM

    @Paraic: change the word scientists to ‘boffins’ and you’ve got yourself a career in journalism

    36
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    Mute Paraic
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    Jul 17th 2019, 5:54 PM

    @BarronVonVaderHam: Indeed, I’m sure that I could make a lot of lute.

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    Mute BarronVonVaderHam
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    Jul 17th 2019, 6:19 PM

    @Paraic: you never know unless you triangle…… too far

    10
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    Mute Paraic
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    Jul 17th 2019, 6:46 PM

    @BarronVonVaderHam: You sir are a bassoon!

    9
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    Mute TheFreeSpeechParty
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    Jul 17th 2019, 5:44 PM

    To add, this is a sinister play to filter away liked comments. Findings have shown users tend to go straight to the comments section to view other opinions. So it’s a way of making it impossible to gain census on a topic (I.e. control of public opinion)

    35
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    Mute Earth Traveller
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    Jul 17th 2019, 6:00 PM

    @TheFreeSpeechParty: Sound man! You get a thumbs up from me!

    12
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    Mute BarronVonVaderHam
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    Jul 17th 2019, 6:08 PM

    @TheFreeSpeechParty: say it ain’t so! So these ‘findings’ have people ‘going straight to the comments secton’ to ‘view the other opinions’ (presumably not reading the article) but by removing say a comments section the “insert mysterious benifactor” are controlling public opinion. Ehhh? Good!, I suppose.

    4
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    Mute Ozmond
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    Jul 17th 2019, 7:17 PM

    What will all the ‘instahuns’ who stand in front of doors do now?

    22
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    Mute G.M Lockjoy
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    Jul 18th 2019, 5:41 AM

    @Ozmond: instahuns ha ha ha ha ha!! Brilliant phrase! We all know a few!!

    5
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    Mute Robert Phelan
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    Jul 17th 2019, 5:36 PM

    controlling opinions now

    16
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    Mute BarronVonVaderHam
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    Jul 17th 2019, 5:41 PM

    @Robert Phelan: that’s just your opinion

    43
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    Mute Dave O'Shaughnessy
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    Jul 17th 2019, 6:14 PM

    @BarronVonVaderHam: Don’t like it? Then go set up your own photos application, nobody’s stopping you. Free choice really.

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    Mute Dave O'Shaughnessy
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    Jul 17th 2019, 6:15 PM

    @Dave O’Shaughnessy: sorry, wasn’t meant for you Barron .. the other lad obv’s ;-)

    3
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    Mute The Exhibition Guy - Stephan Murtagh
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    Jul 17th 2019, 6:48 PM

    Maybe Instagram could “like” start acting ethically and responsibly by stop allowing their platform to be used to sell illegal counterfeit products such as raybans etc. Obviously they are far more interested in profits than ethics to allow illegal fakes on their site. Disgraceful that they actual condone criminals on their site by allowing the ads.

    11
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    Mute Ed
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    Jul 17th 2019, 7:20 PM

    I can still see the number of likes on other people’s posts.

    7
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    Mute EillieEs
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    Jul 17th 2019, 9:47 PM

    @Ed: me too

    2
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    Mute Cathal
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    Jul 17th 2019, 6:09 PM

    Will lose an awful lot of traffic

    6
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    Mute Brian Ó Dálaigh
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    Jul 17th 2019, 6:53 PM

    @Cathal: they didn’t lose any traffic in Canada over it, and received mostly positive feedback. Hence the decision to roll it out in Ireland.

    15
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    Mute BarronVonVaderHam
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    Jul 17th 2019, 7:59 PM

    @Brian Ó Dálaigh: how did our little experiment go in Canada?.. Sir, We’re losing lots of users and have received only negative feedback….. Hmmmm I see, roll it out in Ireland…. But sir!!…. Roll. It. Out.

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    Mute G.M Lockjoy
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    Jul 18th 2019, 5:40 AM

    This is a good idea I agree

    4
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    Mute Juls
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    Jul 17th 2019, 7:54 PM

    Ahhh poor snow flakes!

    3
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    Mute Enda Loughney
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    Jul 17th 2019, 6:49 PM

    Wow people of Ireland how does it feel to be Lab rats for social experiments for Facebook!!!

    9
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    Mute Rob Cahill
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    Jul 18th 2019, 9:58 AM

    So what will the girlos do now?? Eat their food instead of taking pictures??

    3
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    Mute Jacqui Ní Chéileachar
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    Jul 18th 2019, 11:10 AM

    Just like the “If a tree falls in a forest…” philosophical thought,”if an influencer Insta picture doesn’t get a like, does it even exist”..

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    Mute Loretta stiletto
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    Jul 17th 2019, 7:06 PM

    Nobody cares.. bore off

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    Mute Après Match
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    Jul 18th 2019, 1:44 AM

    This already exists, it’s called Vsco and it has been around for a while…

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    Mute Juls
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    Jul 17th 2019, 7:53 PM

    Ahhh poor snowflakes!

    1
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