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THE SUMMER HAS arrived for Irish supermarkets, with the overall consumer spend for the 12 weeks to 14 July up 2.7% on last year, according to the latest figures from Kantar.
Dunnes Stores is in first place in the latest consumer spending figures, on 21.8% of the overall market. It comes after an increase of 6.3% in the value of sales.
It comes just ahead of Tesco on 21.6% and Supervalu on 21.1%. Aldi’s share was 12.5% and Lidl’s was 12.2%.
The latest figures come as good news overall for many retailers after the previous figures showed a drop in consumer spending in supermarkets in June 2019 compared to June 2018, when shoppers spent during the heatwave and men’s football World Cup.
Kantar said that Dunnes and Lidl had capitalised on a growing trend among shoppers who prepare their meals from scratch. Meal ingredients such as herbs are up 26%, spaghetti is up 10%, passata up 15% and mince by 11%.
Consumers are also paying a bit more for products than they were last year, with grocery inflation up 2.8%. This figure is compiled by comparing 30,000 identical products and their year-on-year price.
For the first time since March 2017, two Irish retailers had a year-on-year decline. Tesco’s sales were down 0.8% while Supervalu’s was down 0.5%.
Kantar’s Douglas Faughnan said: “Shoppers swayed towards shorter and more frequent grocery trips during last year’s good weather to the benefit of Tesco and SuperValu, which typically boast higher levels of shopper frequency. But every silver lining has a cloud, and both grocers were always going to face an uphill battle to replicate that performance this year.
Twelve months ago, Dunnes was the third largest supermarket in Ireland. Thanks to an additional 65,000 customers in the latest 12 weeks the retailer has retained top spot for the eleventh consecutive period. The retailer typically performs strongest in the second half of the year and the run up to Christmas so has a solid base as we move towards its core trading season
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Where do these figures come from, I was in lidl yesterday, all 5 tills open and Q’s at them all and everyone seem to be doing a full shop, had to go to tesco for a couple of items, the place was practically empty, no one had a full trolley just a few items in baskets, 2 tills open and no Q
@Brian Nevin: Agree. I would have always thought Lidl and Aldi to be the most popular.
@Brian Nevin: Your anecdotal evidence is compelling and thorough. This study should be thrown right out the window!
@Brian Nevin: those few items from tesco cost as much as a full lidl shop though
@Brian Nevin: agree. The Local Tesco is always empty.
Dunnes Aldi and LIDL are goldmines
@Brian Nevin: there are very few lidls and aldis compared to tescos In Ireland ..
@Brian Nevin: can’t believe 143 gave thumbs up ffs.” I notice something in my local shop so my statistic must be correct for the whole country”
@bill2345: 149 tesco stores and 329 aldi/ lidl so whats your point
@Frank Discussion: sorry the journal keeps taking down my reply to your comment because of the language I used so I’ll leave this here Knobhead
@Brian Nevin: it’s based on a sample of 5000 people give or take who scan their receipts back to Kantar. The info is probably supplemented by the retailers
@Tweety McTweeter: That shot went too high.
I find figures which show Aldi and Lidl with their low prices and quality products are only 11% of the market very suspect. The survey was done by Kantar, I’d like to know who paid for it?
@Josh Hanners: Combine Aldi &Lidl and you probobly get a better picture? Nearly 25% of the market. Can anyone tell the difference between the 2?
@Josh Hanners: Kantar is panel data, it is a representative sample with thousands of shoppers data. How it works is they have a group of different types of shoppers who scan their take home shopping (not on the go purchases). They scale up this panel to total population to get a view of total market. Anyone can buy this data food manufacturers or retailers or whoever. It isn’t paid for by a specific interested party.
I’m surprised that the Aldi & Lidl figures are that low
@Mel Fitzpatrick: As many have pointed out if you combine them you get the market leader which makes more sense
@Ian McNally: but they are still different companies
@Ian McNally: Why not combine Dunnes and Tesco aswell?
Super value are nearly there but still too pricey?
@alan: Too right. € 7.50 for a cooked chicken in my local. For that price I presume these chickens are kept in The Merrion Hotel and hand fed seeds by Russian strippers.
@Luke Lee: biggest lol all day thanks for that.
42.9% of the population have money to burn by shopping at Dunnes and SuperValu!
I wouldn’t trust tescos meat. Three separate incidents the meat went off after day or two.
@Joseph Molloy: I worked in a meat processing plant, tesco get the worst of the worst meant because that’s what they pay for. Similar to Starbucks who buy the cheapest beans from the coffee farmers, unfortunately their branding and marketing would have you think that they are the best of the best beans.
@Al Madzer: my wife works in the food quality industry, Tesco finest is really excellent stuff, they pay well and very high quality. Lidl, Aldi and many own brands pay peanuts and that’s what you get in terms of quality. If you’re ok with low to middle quality and find the taste ok then you pay little. Consumers choice.
@Joseph Molloy: Maybe check your fridge temp
@Al Madzer: bullshit
When I want to get from one street to another and instead of walking around the block, I would cut through Dunne’s stores. Never that many in there to block my progress
Every Lidl Helps
I remember when Aldi and Lidl were at 5pct each in the market share Delighted to see it has gained so much momentum over the past 10 years.
Seems a lot better of dislike for SuperValu here. Not every town has all of these, mine has Supervalu and Aldi only. Nearest Dunnes/Tesco 25 mile and dunnes never seems to have much choice to me at least. That said, can’t fault SuperValu quality, Staff etc. Tesco’s may be cheaper but quality can be very hit and miss. Their delivery service seems to send worst veg they can find. I’ll stick with SuperValu thanks.
As long as it’s not SuperValu
SuperValu… nothing super about it …it’d rob you … just like Tesco does… at least Dick Turpin wore a mask when he was out robbing.
Dunnes lild ans Aldi are private companies and don’t publish figures. How can Kantor figures be so accurate? Can the Kantor be trusted ?
‘Most popular ‘is a bit disingenuous no?
@Bilbo Baggins: Should be highest market share by sales.
How many stores do each have nationwide? That might give a better insight.
@Sal Paradise: SuperValu 222, lidl 200, tesco 149, aldi 129, dunnes 117
Every Little Helps..
I’m on a 150 euro approx shop every week for the family. With the vouchers 10 off when you spend 50 I pay approx 120 euro. It’s the only thing that keeps me going back for the major shop.
Why don’t you’s do a survey to see who sells the most Irish products. I think That would be an interesting one.
Stuff in Aldi and Lidl is poor quality.Fruit and veg goes off very quick.Remember the maxim…you pay for what you get.
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