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ONE IN FIVE Irish marketing executives spend most of their budget online, according to the 2012 Irish Digital Marketing Sentiment Survey, published by AMAS and the Marketing Institute of Ireland (MII).
The online survey, which had 348 responses, was carried out in April and May 2012.
It indicates that while 75 per cent of marketeers say social media has allowed them to understand their audience more, 70 per cent say it has increased their work load.
Email campaigns remains an important part of marketing strategies with 67 per cent of respondents saying they use them for their business.
Social networking and blogs is the second most popular online format at 63 per cent, while search engine optimisation is also popular at 57 per cent.
Over 74 per cent of respondents said that online marketing was good for customer engagement while 63 per cent said it was value for money. Newspaper advertising was not used by 28 per cent of the respondents while 50 per cent did not use radio marketing either.
The use of social media sites for marketing has risen with 70 per cent of the companies now using Facebook. Respondents in the 80 percentile said that social media sites are used for building relationships with audiences and building brand awareness.
Twitter and LinkedIn were both popular at 61 per cent while 44 per cent said they used YouTube.
Fiachra Ó Marcaigh, an AMAS director told TheJournal.ie:
This is a continuation and acceleration of trends we have seen in recent years. Marketers are moving their budgets online in the Irish market as they have been doing in the UK, US and elsewhere. Of course this reflects the media habits of their audiences, particularly younger people, for whom social networking and online games are a substitute for traditional media, such as TV time.
He added that by switching spend to digital, marketers are reflecting the reality of the new media landscape.
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And who’s vetting the people who are going to stay there
@John O Mahony: yeah….loadsa criminals among those women, the elderly and especially those dastardly children fleeing a war zone.
@Graham Manning: u are a funny guy mate. You watch too much western news. mate I work in Dublin Airport and I am telling you that 40 percent are adult men.
@Stephen Murphy: : I am. I don’t. You don’t. BS.
@Graham Manning: is everyone innocent or is that just wishful thinking do you know all these people’s backgrounds, if not your statement is pointless
@Graham Manning: one is enough, so now we let anyone in without vetting, we have seen how that worked with the common travel area
these kids would be better off bungee jumping off a bridge on the M50 than having anything to do with Tusla
@Chris Mc: You’re right, I wouldn’t trust Tusla to organise a piss-up in a brewery.
@Chris Mc: Which bridge?
Lucky Tulsa and other Government agencies have so much spare capacity to take on this extra workload.
Name and shame the creep
@Peter Willekens: my sentiments exactly
He should followed his answer to the question if he would be taking in any refuges with if his family do decide to support a family as a family, we would need to go through the vetting process like everyone else. That would be leading by example and not further practicing one rule for one and not for government officials.
You can bet the lad who listed the ad is an obeese fella with a face like the back of a bus who sits in his chair playing computer games and spewing vitriol on Discord servers. Probably has a load of empty Doritos packets and takeaway pizza boxes strewn around his gaming chair.
@Quiet Goer: It is necessary to make abusive comments about overweight people.
I expect the lad thought his listing was funny too just like you thought your comment is funny.
There’s a lad who belongs on a list.
have your say