SOCIAL NETWORKING GIANT Facebook has announced that it is considering allowing children aged under 13 to set up accounts under parental supervision.

Although, the company currently bans anyone aged under 13 from joining, it is estimated that about 7.5 million preteens have an account on the site.

Like many other online services, Facebook prohibits kids under 13 because federal law requires companies to obtain parental consent if they want to collect information about those children.

Such information collection is central to Facebook – every photo or status update a child posts on Facebook could count as information collection. Many companies consider the parental-consent requirement too burdensome, so they simply ban all children under 13 instead.

But that ban is difficult to enforce. In many cases, parents themselves help children skirt it by setting up profiles for them and lying about their ages.

‘Difficult to enforce age restrictions’

In a statement, Facebook noted that many recent reports have highlighted “just how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access online content and services.”

“We are in continuous dialogue with stakeholders, regulators and other policymakers about how best to help parents keep their kids safe in an evolving online environment,” the company said.

Few details are available on the nature of Facebook’s tests, which The Wall Street Journal reported on in Monday’s editions. Relaxing the ban on younger children could be a long way off, or never get implemented, as happens with many features that Facebook tests.

The report comes just two weeks after Facebook began trading stock as a public company. Its stock price has fallen in part because of concerns about its ability to keep increasing revenue and make money from its growing mobile audience.

‘New revenue streams’

To James Steyer, the CEO of the nonprofit Common Sense Media, Facebook’s discussions on permitting young kids to join is about expanding its audience — and profits.

“With the growing concerns and pressure around Facebook’s business model, the company appears to be doing whatever it takes to identify new revenue streams and short-term corporate profits to impress spooked shareholders,” Steyer said in a statement.

Analyst Eric Jackson told CNBC that he believed the company would struggle to make money and disappear in the next eight years.

But Stephen Balkam, the CEO of another kids-and-technology nonprofit, the Family Online Safety Institute, disagrees.

‘Nothing to do with IPO’

Balkam, who sits on Facebook’s Safety Advisory Board in an unpaid position, said the company has been discussing the issue for more than a year. That’s months before Facebook made regulatory filings in February for its initial public offering of stock, which took place in mid-May.

“It has nothing to do with the IPO,” he said.

Balkam offered some ideas about what Facebook could look like for kids. For one, the default setting to their account could be set to “friends only” so that strangers can’t see their posts. Teenagers who are 13 to 17 currently have their accounts set to “friends of friends” by default, so the under-13 restriction would be a step beyond that.

In addition, parents could have final say on whom their kids become friends with on Facebook. And Facebook could even keep advertising off kids’ accounts, he added.

“I wouldn’t be surprised if we see some movement from Facebook on this before the end of the year,” Balkam said. “By the way I think it would be a good thing if they do it right, rather than this untenable situation of just kicking off under-13s when they discover them.”

Additional reporting by Jennifer Wade