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GIG PROMOTERS MCD have been told by the Advertising Standards Authority of Ireland (ASAI) not to promote tickets “from” a certain price unless it has evidence to show a reasonable number of tickets available at that price.
It follows a complaint made by a member of the public to the advertising watchdog, after she had seen an advertisement for an event at the 3Arena stating “tickets from €51 incl. booking fee”.
The complainant said she found the pricing to be misleading because she tried to book the ticket at the lowest price point indicated but could only get a ticket for the event at a price higher than was advertised.
In response, MCD said prices for events at that location would always range and the price of a ticket would reflect the “standard of where it was positioned within the arena”.
The tickets advertised at €51 would be of a “much lower standard in comparison to higher-end priced tickets”.
It said there were a limited amount of tickets at the cost of €51 and that these were purchased swiftly.
“The advertisers assured the ASAI Executive that this was not a conscious effort to mislead the public into purchasing tickets, as it was the belief at the time when this advertisement was going to print that such tickets – which were available to purchase initially – were on sale to the public,” the ASAI said.
When the ASAI asked MCD to confirm how many tickets were available at the advertised “from” price and by what time they were released, it said “no further information was provided by the advertisers”.
In upholding the complaint, the ASAI noted that it wasn’t “misleading per se to advertise ticket availability on a ‘from’ basis”.
However, it said when there is a limited availability on tickets, advertisers should be able to demonstrate that there was a reasonable supply or proportion of each of the products available.
In lieu of this, the ASAI said that the advertising was in breach of Section 4.28(b) of the relevant ASAI code.
The ASAI said that as the event has already taken place, there is no action it can take in this instance.
“The committee told the advertisers, however, that in future advertisements, a ‘from’ price for tickets should not be quoted unless there was evidence that there was a reasonable supply of the tickets at the lowest price point,” it said.
In a separate complaint to the ASAI about MCD, a man complained that an advertisement stating a ticket cost “€49.90 incl. booking fee” suggested that the booking fee was included in this €49.90 price.
When he went to book the ticket, he was charged an additional fee by the booking agent.
MCD said that this additional charge came from Ticketmaster, which applies a service charge on top of a ticket price. It said this information was clearly outlined on the website.
This complaint was also upheld, and the ASAI said that it should be ensured that adverts contain “clear information about the amounts of additional charges such as those arising from the method of purchase or payment”.
In a statement to TheJournal.ie, a spokesperson for MCD said: “MCD Productions are fully compliant with all legislative requirements regarding the editorial and marketing of all events.”
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Which landfill is the nicest in the state?
Gortadroma was fantastic but the council closed it
@Neal, not Neil.: NIMBY – typical response by (fill in blank) rent-a-mouth politician.
There is an alternative. We could massacre everybody in Kildare. Some might find that a little extreme however. Johnny Brady as a Shinner might have some useful tips on how we could pull it off though.
Glass houses robespierre!
Are they waiting for the incinerator to open ?
….now, if only there was a method of disposing waste in an efficient manner, in a compact (internal) space, and which had a by-product of energy or heat production……………oh, wait, yeah. Nah, can’t have that. Much better to FU the landscape instead.
Muppets.
@John Moylan: Is it that you are unaware of the 600,000 tonne incineration facility currently in build at Ringsend? Or is it that it was just too good an opportunity to have a go at someone or something?
Well sure our waste has to go somewhere and everyone going to say not in my back yard.
@mickmc:
And what if a family has to leave their home. Because of toxic gas entering their home. They will have a lovely Christmas. They are Homless
Ah well sure at least it not my house.
The garden of Ireland is being used as a dump…yup, that pretty much sums up Ireland..
What a space of waste
Surely it’s a space of waste.
A good place for shooting rats
What did I just read there? The whole article doesn’t make sense? I thought there was only 7 open landfills in Ireland?
What about halting sites?
Well that’s a load of rubbish.
Hate to say this, but ever since the incident this year, where the goverment/local council or who ever the phek it is that stuck there noise into the pricing of disposing of waste. Decided it a good idea to try charge me for recycling waste, I am basically like (and I hate to say this) I couldn’t give two fúcks about what goes into the black bin. Whats the point, I am just going to get a price hike next year. I’m sure I am not alone on this and this is the result, along with privatization of the service, the waste service in Ireland is a mess.
Because some of what goes into the green bin does get recycled and avoids landfill. Do you presume 100% of the green bin is useful or has a recycle value. Thank the Chinese for wanting plastic and lots if cheap shipping to Asia or your bin charges would be alot higher. All black bin stuff is landfilled and its expensive to dispose of it correctly and don’t see you offering to be a landfill site. We all moaned about the incinerator yet rubbish has to go somewhere and there is finite space. Want to cut your waste bill? Cut the amount you bin, simple
Jack Raynors gonna be p1ssed xD.
That’s not fair?wicklow gets everything and the rest of us get nothing!
have your say