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Author of 50 Shades of Grey, EL James AP Photo/Jeffrey M. Boan

50 Shades of Grey has sold 60,000 copies in Ireland in just two months

400 copies arrived in the Eason shop on Dublin’s O’Connell Street on Thursday – and they were all sold out by lunchtime.

IN THE SPACE of less than a year, an erotic fiction novel which started out as fan-fiction for Twilight fans is now breaking records set by Harry Potter for the speed with which it’s selling out of book shops.

The trilogy that makes up 50 Shades of Grey has sold 60,000 copies in Ireland since it went on sale at the end of April. The figure could be even higher, as it doesn’t take into account sales on e-readers.

In on example of just how quickly it is selling, 400 copies of the book went on sale in the Eason book shop on Dublin’s O’Connell Street on Thursday – and they were all sold out by lunchtime.

“Bar Harry Potter, we’ve never experienced anything like it,” says Maria Dickenson of Eason.

The novel is already officially the fastest-selling paperback since records began in the UK, and Booktrade, which tracks book sales, says it is also the fastest selling-paper back in Ireland too.

“People have been happy enough to come in and buy it, which is a big change,” says Dickinson. “It’s become a bit of fun, people have a bit of a giggle around it”.

The reason why this particular book has taken off where thousands of others haven’t is partly down to how it spread by word of mouth, and partly down to how it looks, says Dickenson.

“It started in America with women passing it to each other at school gates or in each other’s homes. That’s how people got to talking about it and how it spread so quickly”. She noted:

Often erotic fiction can look seedy but this has an understated, classy cover, and that makes a big difference.

Few mainstream bookshops in Ireland would have sold much in the way of erotic fiction aimed at women before 50 Shades of Grey took off – or, at least, as Dickenson notes, “it would have been hidden under newspapers when someone was buying it so it wasn’t overt” – but the success of the trilogy has changed that.

There has been something of a mini-boom in erotic fiction for women on the back of the success of 50 Shades. “Some books have already been published, some books which have already been published are being repackaged with new looks to appeal to a new audience,” explains Dickenson.

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58 Comments
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    Mute Sean Kelly
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    Jan 8th 2017, 7:56 AM

    I’m only in my the boozer. I’m half drunk, half high and there’s a strange smell of raw meat off me. What the heck am I doing here reading about baby names for?

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    Mute Imnotrodten
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    Jan 8th 2017, 8:27 AM

    We should just use our pps numbers

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    Mute Santa Carla
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    Jan 8th 2017, 9:11 AM

    What the article doesn’t state is that this list was issued by Dept of Foreign Affairs and is a list of the first names of babies who applied for passports. It is not a list of all babies born last year. That is done by the CSO and comes out later in the year. This one means nothing

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    Mute Thunder Snowman
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    Jan 8th 2017, 9:36 AM

    It clearly states at the top of the graph that the names are from birth certs.

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    Mute Santa Carla
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    Jan 8th 2017, 11:50 AM

    Yes. Birth certs provided for passport applications, not all birth certs issued last year. Those stats aren’t collated until later this year. Google it

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    Mute Santa Carla
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    Jan 8th 2017, 11:53 AM

    Yes. From birth certs provided for passport applications. Not all birth certs issued last year. Those stats aren’t collated yet. Google it. Dept of Foreign Affairs released these ones, that’s your clue.

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    Mute Santa Carla
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    Jan 8th 2017, 11:58 AM
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    Mute Awkward Seal
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    Jan 8th 2017, 1:28 PM

    @Santa Carla: That seems legit at face value. I was wondering why the department of foreign affairs were collating birth cert statistics.

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    Mute Random_paddy
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    Jan 8th 2017, 9:05 AM

    Why are people such sheep when it comes to choosing names?

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    Mute Fran Heavey
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    Jan 8th 2017, 10:18 AM

    If they really were sheep,we’d be calling them Wooly and Shaun

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    Mute Conor Power
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    Jan 8th 2017, 12:03 PM

    When you have a kid call it Enda so

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    Mute eastsmer #IRExit
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    Jan 8th 2017, 8:21 AM

    Recently I heard a child being called Noah by his Mother.
    The first thing I thought of was ‘where is the flood’

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    Mute Alan b..
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    Jan 8th 2017, 8:24 AM

    If only Daniel and jack were in reverse

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    Mute Enforcer
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    Jan 8th 2017, 7:14 PM

    @eastsmer #IRExit: When I hear jack I think where is the bean stalk,and as for Emily I think where is the ponies .English to the core this nation of sheep are.

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    Mute Eamon Mac Gowan
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    Jan 8th 2017, 9:57 AM

    Very soon it will be Mohammed.

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    Mute Donncha Ó Coileáin
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    Jan 8th 2017, 11:12 AM

    Highly unlikely. You’re probably the type who sees the country as overwhelmed with Muslims, when in fact it’s just 1.1% of the population. That’s about 51,000 people out of 4.7 million, and about 4,650,000 people who are not Muslim. That, coupled with the fact that (and this may surprise you) they don’t call all their sons Mohammed, makes it even more unlikely.

    But don’t let the facts get in the way of your arsey comment.

    On another topic though, I’m sad to see so few Irish names in the lists. None for the boys, and two for the girls. So many nice ones to choose from.

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    Mute Donncha Ó Coileáin
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    Jan 8th 2017, 11:20 AM

    Ah fèck it, there are at least three Irish names for boys. Sunday morning brain is a curse.

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    Mute Pat Stapleton
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    Jan 8th 2017, 12:35 PM

    @Eamon Mac Gowan: Followed by Abdul,Haifa,Ibrahim,Precious.

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    Mute Tom Burke
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    Jan 8th 2017, 1:55 PM

    Please please please save us from Jack.

    It’s been going on 20 years.
    1/5 of boys are called Jack.
    Its cringeworthy.
    It’s awful.

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    Mute The Duke of Fluke
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    Jan 9th 2017, 1:12 PM

    @Tom Burke: Do you know how it started by the way?

    Titanic

    James Cameron has a lot to answer for

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    Mute Awkward Seal
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    Jan 8th 2017, 1:37 PM

    I’d just like to point out that on the Journal’s graph they show lego on the male side. Can’t girls play with lego too? That’s some deep internalised misogyny right there. I knew the Journal was part of the patriarchy! Hell they even use pink and blue. And there’s only two genders!? Sexist and transphobic as ever.

    Fyi this is satire just in case I activate Poe’s law

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    Mute James Darby
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    Jan 8th 2017, 9:11 AM

    Just wondering how or where the Department of Foreign Affairs comes into it.

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    Mute Paul
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    Jan 8th 2017, 9:22 AM

    It’s not possible to have a list of baby names yet as parent have 3 months to register their kids so a list like this is BS

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    Mute Santa Carla
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    Jan 8th 2017, 12:00 PM

    It’s not the proper CSO list Paul. This is just a list of the names on birth certs for babies who made passport applications last year

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    Mute Seán Domhnall O'Sullivan
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    Jan 8th 2017, 8:11 AM

    Noah and Amelia/Emilia are the best names here

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    Mute alpha_chaarlie
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    Jan 8th 2017, 9:02 AM

    Amelia sounds like some kind of blood disorder…

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    Mute Fiona Fitzgerald
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    Jan 8th 2017, 3:10 PM

    Yes, but each to their own. I’m guessing that most Emilias are named after the actress’s stage name. The woman who plays Daenerys. I think it would date fast. At least naming a child after a legendary Irish character would mean they or their great-grandchildren could look it up later, while most names from a TV series will seem obscure even one generation on.

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    Mute Jack Bowden
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    Jan 8th 2017, 11:48 AM

    Enda is a lovely name. Enda Kenny with be all forgotten about in 5 years time.

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    Mute Deborah Behan
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    Jan 8th 2017, 12:01 PM

    It’s a pity his policies won’t be.

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    Mute bings
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    Jan 8th 2017, 11:30 AM

    AAHH no Enda how many Simon’s

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    Mute stoned.walled
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    Jan 8th 2017, 5:02 PM

    Michelle, surely these are passport related, why else would dept of foreign affairs issue?

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    Mute Martin O' Donnell
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    Apr 3rd 2017, 1:38 PM

    my son was born in march 2016,and his name is Thor and that’s not on your list

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