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Dominique Strauss-Kahn AP Photo/Charles Dharapak

Fizzy drink named after DSK to go on sale in France

The drink – with former IMF head Dominique Strauss-Kahn as its namesake – is said to have aphrodisiac qualities.

A FIZZY DRINK with alleged aphrodisiac qualities carrying the initials of disgraced IMF chief Dominique Strauss-Kahn will hit French night clubs this summer.

The Drink Safran Kiwi (DSK, or Saffron Kiwi Drink), to be sold in Paris and the French Riviera, is geared towards “the in-crowd, night clubbers” who will mix it with a hard drink, its designer Stephane Briault told AFP.

Briault came up with the idea for a “natural, pasteurised drink without colouring or preservatives” in his contacts with saffron producer Patrice Guillard from the Cher region in central France.

“Since ancient times, saffron is known for its many benefits,” Briault explained.

It’s an anti-depressant, has the reputation of being fun and bringing wisdom, is good for the liver, lowers blood pressure, stimulates respiration and is believed to be an aphrodisiac for women.

Briault and Guillard started out with the idea of a saffron-based soda but needed a fruit to go with it.

“Kiwi has interesting benefits, it’s an antioxidant,” believed to slow the natural ageing process, said Briault. “But then we needed a name.”

“‘Saffron Drink’ didn’t sound very sexy”, so we thought of ‘Drink Safran Kiwi’ which could be shortened to ‘DSK’.

“We asked ourselves if that wasn’t too brazen,” given the connection with Strauss-Kahn, once considered a favourite for the French presidency who has been caught up in a string of lurid sex scandals.

“But people will remember it more easily,” Briault said.

France’s National Industrial Property Institute has registered 22 companies carrying the DSK acronym.

Briault also claimed that saffron alleviates the negative effects of alcohol.

Canvassing in Paris and Riviera clubs has started with 10,000 bottles.

- © AFP, 2012

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    Mute Daisy Chainsaw
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    Jul 19th 2012, 5:57 PM

    DSK juice pouring down your throat… (I just threw up a little in my mouth)

    60
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    Mute john g mcgrath
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    Jul 19th 2012, 6:44 PM

    A new set of platform shoes to be unveiled after Sarkozy!!!

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    Mute Dean Pritchard
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    Jul 19th 2012, 6:01 PM

    Ha ha, brilliant…

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    Mute Themanwithnoplan2012
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    Jul 19th 2012, 6:39 PM

    Thats a classic daisy..

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    Mute Gillian Cafferkey
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    Jul 19th 2012, 7:34 PM

    ugh thsy old perv!

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    Mute HARRY MARKOPOLOS
    Favourite HARRY MARKOPOLOS
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    Jul 19th 2012, 6:11 PM

    Disgusting.
    About as tastefull as the car named after OJ.

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    Mute john appleseed
    Favourite john appleseed
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    Jul 19th 2012, 10:40 PM

    Does it come pre spiked.

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