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Your evening longread: The big business of celebrity pregnancy

We bring you an interesting longread each evening to take your mind off the news.

EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

And now, every weeknight, we bring you an evening longread to enjoy which will help you to escape the news cycle. 

We’ll be keeping an eye on new longreads and digging back into the archives for some classics.

Celebrity pregnancy

A look at how celebrities and brands capitalise on pregnancy announcements. 

(New York Times, approx 10 mins reading time)

The most obvious brand partners in this area are purveyors of pregnancy tests. Clearblue has worked with upward of 70 celebrities and influencers on endorsements of its products since 2013. First Response has sponsored pregnancy announcements, too, including ones by the singer Kelis and the ballroom dancer Karina Smirnoff.

Read all the Evening Longreads here> 

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    Mute Dragutin Cvetković
    Favourite Dragutin Cvetković
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    Nov 29th 2012, 10:16 AM

    Is this the guy that openly admitted that he murdered policemen, Serbs, Albanians that did not cooperate, etc? The guy who had something like 18 witnesses against him, out of which 16 all of a sudden caught a terminal case of death? :)

    This Hague tribunal is becoming more and more like a Muppet Show. The only difference is that real people, with real families, real victims are suffering for the past 20 years because of this bunch of Muppets playing judges.

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    Mute Pádraic O'Callanáin
    Favourite Pádraic O'Callanáin
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    Nov 29th 2012, 8:26 PM

    According to Amnesty International an estimated 800 non-Albanians were allegedly abducted and murdered by members of the KLA and to date very few of those suspected of criminal responsibility for these abductions have been prosecuted in Kosovo. In this instance, most of Harandinaj and his two pals from the Kosovo Liberation Army were accused of atrocities against Serb, Albanian and Roma civilians in 1998, the majority of the murdered vicims were ironically (for those celebrating in Pristina tonight) ethnic Albanians.

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    Mute B Lowe
    Favourite B Lowe
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    Nov 29th 2012, 4:36 PM

    I agree with you Dragutin. The Hague is a tool of the West. That man is a criminal who should be locked up. But then again, he was never going to be found guilty. The US has its biggest base our used the US on Kosovo, one of the rewards it got for supporting Kosovo independence.
    Bush, Blair and a good many other Western leaders should have been tried by the Hague but they never were.
    If you suggested this in Western media you would be ridiculed. They caused the deaths of hundreds of thousands of innocent through unjust sanctions abs am even more criminal war.

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    Mute George L Rockwell
    Favourite George L Rockwell
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    Nov 30th 2012, 7:59 PM

    Agree completely, Bill Clinton is a war criminal but he gets the red carpet treatment and lived like a celebrity

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