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Corporate Takeover of the Day

Starbucks give away free branded sleeves to ‘upgrade’ your non-Starbucks coffee. Ah now.

IN RUSSIA, Starbucks is giving away sleeves that make any coffee look like its from Starbucks, according to BuzzFeed.

Starbucks has been in the Russian market for about five years now. Russia is one of Starbucks’ key markets for future expansion as the nation’s coffee culture continues to develop.

It’s an aggressive promo that local competitors aren’t going to like. But, after all, Starbucks has some serious muscle.

Here’s the note about the sleeves from ad agency BBDO Moscow:

Starbucks is a relative newcomer to the Russian market and wanted to position itself above the clutter of other larger coffee chains. BBDO Moscow’s objective on a very limited budget was to establish Starbucks as the makers of the best coffee around. So we created a very simple idea using postcards which offered customers from other coffee shops the chance to ‘upgrade’ their take-away coffee cups to an iconic Starbucks coffee cup.

(via bestadsontv.com)

- Kim Bhasin

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    Mute Judge_n_Jury
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    Dec 10th 2013, 4:45 PM

    Unattractive students creating a stronger right arm. Reminds me of my uni days.

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    Mute Joe Valentine
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    Dec 10th 2013, 5:13 PM

    Students will be literally pulling the stomach off themselves!

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    Mute Aunty Simmonite
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    Dec 10th 2013, 4:38 PM

    Is it any use for splitting logs?

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    Mute Leo Latorre
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    Dec 10th 2013, 6:28 PM

    Purchased by the US Army in 3… 2… 1…

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    Mute Pa Jama
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    Dec 10th 2013, 5:57 PM

    I love living in the future!

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    Mute Tom Godfrey
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    Dec 10th 2013, 4:39 PM

    Robot chicken

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    Mute i want to be frank !
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    Dec 10th 2013, 7:15 PM

    It Might make the arm stronger to a degree but trying to lift or pull something extremely heavy would rip the hand from the arm .

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    Mute Kevin Brady
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    Dec 10th 2013, 5:59 PM

    twould be great for masturbating so it twould. or in a scrap….”come here u ill bate ye”smack!!! then lift him up a throw him like ur super man. im getting one of santa claus

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    Mute Oisín Tarrant
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    Dec 10th 2013, 5:04 PM

    Dunno if I wanna put my arm into a robotic vice that costs 1/50th of what it normally does.

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    Mute Larry Bird
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    Dec 10th 2013, 9:58 PM

    Granpa’s cough medicine?

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    Mute alanobrien
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    Dec 10th 2013, 8:39 PM

    Go way

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