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WORLDWIDE SALES of Jameson whiskey helped to contribute to a bumper year for drinks group Pernot Ricard.
Accounts published this morning show the group as having made net profit of €1.2 billion for the twelve months to the end of June 2012.
Worldwide sales rose to €8.22 billion, up by 8 per cent on last year – with the Irish whiskey one of the star performers in the group’s international portfolio.
The volume of Jameson sales was up by 15 per cent, while a 3 per cent increase in the average sales price further pushed up the overall sales.
A total of 3.9 million nine-litre cases of the whiskey, originally distilled in Dublin but now produced in Cork, were sold last year – an all-time record for the whiskey, making it Pernod Ricard’s sixth highest-selling product.
The only drinks which sold higher were the Ricard pastis, the Ballantine’s and Chivas Regal Scotch whiskies, Jacob’s Creek wine, and Absolut vodka – which at 11.4 million cases was the group’s biggest seller.
Overall drinks sales in Asia were up by 15 per cent on the previous year, with the group saying Asia was its primary growth driver, though growth was also strong in Africa and the Middle East. Sales in Europe grew more modestly, at 2 per cent.
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Good news for Jameson, it’s a pity however that in media and product placement in the US they have stopped referring to themselves as Jameson Irish Whiskey, and are now only referring themselves to Jameson. As though Jameson was a variety of whiskey on its own. Seems very selfish. The Irish whiskey industry could do with all the help it can get to differentiate itself from Scotch.
But congrats to the marketing team in any case.
Yeah, well done Noonie
Yeah but that’s also Jameson’s competition and in fairness they’re helping the brand “Irish whiskey” out a lot!
Jameson are responsible for the huge growth in international sales of Irish Whiskey.
Proper order!
Pity it’s twice the price in Ireland than anywhere else.
Glug glug
Many people turning to the bottle I reckon!
With any luck this will help turn people away from that vile rat urine otherwise known as vodka.
Thank you Rihanna.
Rising tide lifts all boats. This will be good news for other Irish whiskey producers and ultimately Irish export-driven jobs.
The profits are going to France. At least they make it here
F*** the profits its all about the jobs and tax if ya wana look at it from an Irish point of view.
And realistically Pernod ricard are in profit now but the have a legacy debt that would make a small country nervous..
this article goes well with the swiss one a few pages down.. WE LOVE OUR DRINK .. I prefer jd
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