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Leaders at the latest G8 summit. Charles Dharapak/AP/Press Association Images

Ireland's reputation is on the increase, so say G8 countries - survey

Ireland’s global reputation has increased, according to 36,000 respondants from eight of the world’s largest economies.

IRELAND HAS BEEN ranked as the 15th most reputable country by members of G8, a new survey by Corporate Reputations and the Reputation Institute has found.

Included in this was an increased belief that Ireland have an effective government.

Now in its fourth year, Ireland’s placings had, until now, been dropping year on year: 11th in 2009; 14th in 2010 and 17th in 2011.

Of the 50 countries surveyed, Canada remains the most reputable, with Australia second and Sweden third.

The UK was found to be the 14th most reputable country, while the US was 23rd. Iraq remained in last place.

Speaking to TheJournal.ie, the managing director of Corporate Reputations, Niamh Boyle, believes that the results are significant:

The main take is that the trend has started to reverse, because our reputation has really plunged over the last number of years. There is an awful lot said about Ireland’s reputation from within, but there isn’t much about what the G8 countries think of us.

According to Boyle, Ireland’s view of itself can often be at odds with how it is viewed on a global scale.

You hear a lot about the rest of the world, and how they feel about Ireland as a contributor to global culture, by Irish politicians particularly. Whereas we would score ourselves highly in this regard, the G8 countries don’t.

They do, however, see Ireland as having a beautiful and enjoyable country, which offers an appealing lifestyle.

While Ireland’s reputation increased by just over two points, Boyle says that a “five percent increase on reputation score brings, on average, a 12 per cent increase in tourism receipts and a seven per cent increase in foreign direct investment.”

Methodology

The placing was determined based on the responses of 36,000 people from the world’s eight largest economies - Canada, Germany, Italy, UK, Japan, France, the US and Russia.

The methodology used to calculate the placings – known as Country RepTrak – averages the perceptions of the people surveyed over four indicators: trust, esteem, admiration and good feeling. Scores range from zero to 100.

Despite respondent’s feelings towards their own country being excluded from the final results, the way in which Irish people view themselves improved by five points.

Read: Seventh IMF review releases nearly one billion euro to Ireland >

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    Mute Brian Casey
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    Jun 5th 2014, 5:24 PM

    Ah The Ard Ri. Welcome to Waterford !

    102
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    Mute Shane Walsh
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    Jun 5th 2014, 5:46 PM

    It’s a giant billboard now ain’t it?

    36
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    Mute Rob Cunningham
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    Jun 6th 2014, 12:30 AM

    The hotel industry along with other private businesses need to join forces to fight the extortionate rates and leases. Then you will be in a position to survive.

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    Mute Pedro deluvio
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    Jun 5th 2014, 7:02 PM

    Here’s why hotels in Ireland are doing shite!

    They’re over priced and have little to offer in standards, food or service!

    End of!

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    Mute Mark D
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    Jun 5th 2014, 7:09 PM

    comments aren’t exactly accurate there.. Hotel industry has been growing steadily over the past 18 months and the Irish approach to customer service is famous worldwide.. No?

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    Mute El Pat Grande
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    Jun 5th 2014, 7:25 PM

    Somewhere in between I think.

    The Malton is one of the best hotels I’ve ever stayed in, end of.

    Stayed in the Gresham a couple of times and I’m not a fan. For those prices, you’d want better service.

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    Mute Pedro deluvio
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    Jun 5th 2014, 7:25 PM

    Mark D

    Couldn’t have said it better myself!

    CORRECTAMUNDO!

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    Mute King Olaf
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    Jun 5th 2014, 7:49 PM

    I travel between Ireland and elsewhere in Europe fairly often and the one thing tourist mention a lot negatively is specifically the oversold Irish welcome.

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    Mute Edmund Dantes
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    Jun 5th 2014, 7:46 PM

    I actually owned a Dublin Hotel for 10 years & I can tell you that there are many reasons why so many are in financial trouble.

    Many Hotels indeed are the creators of their own problems, however, you also have the enormous fall off in tourists from 2008 to 2012, the smoking ban, random breath testing, cheap booze in Supermarkets & Off-Licences, enormous fees for Late Licences, Excise Duty increases, Commercial Rates increases, Insurance Premium increases, high Water Rates, Energy price increases and so on all at the exact same time as Revenues were plumetting like a stone.

    Here’s a quick Economic analogy ! Think of it like a boxer in a ring ; if he gets hit with 1 big punch, he can probably get over it, 10 big punches over a long period of time, maybe he can survive it. BUT, he gets hits with 10 big punches one after another and he get’s knocked out. That’s what happened to the Hotel Industry !

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    Mute Thors Big Hammer
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    Jun 5th 2014, 6:22 PM

    Offer good deals and people will come.

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    Mute Jimmy Coughlan
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    Jun 5th 2014, 7:32 PM

    The day to day running costs of a hotel or restaurant.!!! Crazy money
    You can only offer a deal when your sure you can get people to spend in the hotel, but with the price of a pint and a glass of wine in dublin, it’s madness.

    34
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    Mute Pedro deluvio
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    Jun 5th 2014, 8:11 PM

    Hi jimmy
    I get what your saying, I’m in the trade 25 years.

    We also travelled for years around the country before we had kids and after.

    It’s negative staff, under kept rooms, bars and amenities, lack of sincere welcomes….and thanks for that matter!

    Usually underage staff that have not been trained to do what they’re doing… Managers included.

    And stiff prices! Our hospitality sector has had little development since before the tiger.
    Our hoteliers need to travel to America to see what can be done with it’s depleting customer base!
    Swiftly.
    There are answers!

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    Mute Patrick O' Donoghue
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    Jun 6th 2014, 1:32 PM

    Service in the industry has fallen well behind no basic training all theory the day of good morning please and thanks and is everything ok are gone

    5
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