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Psychologist Media coverage of Prince Harry's book is the perfect example of 'bad news sells'

Dr Jolanta Burke looks at the media’s handling of the new autobiography by the British prince.

BRITAIN’S PRINCE HARRY has a bee in his bonnet about the media.

His consistent message through the Netflix series, ITV interview and the book are that the British media and the royal family’s manipulation of the media led to his wife’s mental health decline and Harry’s subsequent departure from his royal role. 

While we can only debate the accuracy of news coverage about Meghan and Harry, a more critical question is whether the issue of media bias that Prince Harry tries to highlight impacts not only him but also your well-being as a reader, listener and viewer of the news.

the-duke-and-duchess-of-sussex PA PA

It is no secret that negative news sells. Our brains are attracted to the bad news as our main objective is survival. Anything that threatens our survival is red-flagged, so we pay attention to it first. However, is it possible that while the papers sell, we are the ones who pay the price of the negative news we watch, listen to and read? 

Grind of daily news

Let’s take as an example the Covid-19 pandemic. Depending on the media outlet, the news about it was presented as negative (resulting in feelings of despair), neutral (facts) or positive (offering hope).

In an experiment conducted at the height of the pandemic, people watching negative news reported a significant decline in positive emotions and resilience. Yet, at the same time, those watching the same news presented positively increased their experiences of positivity. 

Even though positive emotions are fleeting, they are essential. They create an accumulative effect which helps us spiral up or down. It impacts our long-term outcomes, resulting in better problem-solving, motivation to connect with others, and less worry 24 hours later.

This is why decreasing positive emotions offers a temporary benefit and has a potentially significant long-term impact on our mental health.

Last week, from the leaked Spanish version of Prince Harry’s book “Spare”, the media selected a handful of controversial stories to report. One of them was the number of people Harry killed during his deployment in Afghanistan.

duke-of-sussex-autobiography-spare PA PA

It drew criticisms from his former friends, military authorities and even the Taliban leaders. By the end of the next day, the media reported a national threat to the UK citizens’ security incited by Prince Harry’s comments. Regardless of the real threat, the headlines sold millions of newspapers, resulting in even more clickbait.

But how did the people reading the news feel that day? Even though I live in Ireland, I felt worried. The memories of past terror attacks flooded back, and the fear I experienced when visiting London during one such attack. Suddenly, I found myself speaking ill of Harry for ‘acting so irresponsibly’.

It was only then I stopped myself and realised that my emotions were spiralling down. I was increasingly upset about the situation, yet the threat was not real. Perhaps there is a threat and it may happen in the future, but it is not happening now. This was just speculation fuelled by the media in response to what Harry wrote in his book and I was being sucked in. So I turned the TV off.

prince-harry-in-afghanistan The British royal took some heat for referencing his time in Afghanistan. Here, he fires a gun at Taliban fighters while posted in Helmand Province in Southern Afghanistan in 2008. Anwar Hussein Collection Anwar Hussein Collection

My experience is similar to the research findings showing that women, in particular, may experience higher stress levels when exposed to negative news. The actual news piece did not increase their stress hormone, cortisol. However, when they were exposed to stress later that day, their cortisol levels shot up higher compared to those not exposed to the negative news, leading them to experience more physiological stress overall that day.

Mindful of impact

While we need more research with larger groups of participants showing us similar results, the preliminary findings suggest that watching the negative news dampens our psychological and emotional strength making us more vulnerable to adverse outcomes. At the same time, we know that positive news does not have the same effect on us.

Is there another way for news outlets to sell the news and protect us from the adverse effects of what they present? The answer is yes.

Increasingly more outlets focus on presenting news positively in a way that inspires and enthuses people rather than focusing on the harmful outcomes that threaten them. As such, researchers found that presenting news in a positive way increases their positive emotions.

britain-prince-harry The disintegraiton of family relations in the British Royal family has played out in the media for years. Kirsty Wigglesworth Kirsty Wigglesworth

At the same time, some news is hard to present positively, given they are about very adverse events or issues. So, to soften the approach and help readers, listeners and viewers experience more positive emotions, negative stories with silver linings are shown to do the job. 

Thus, it is not enough for the media to report Prince Harry’s unnecessary mention of the number of soldiers he killed and develop the story into a serious threat to public safety. Instead, considering how what he said can help us inform future communication from veterans might offer that silver lining needed to soften the message.

Harry’s book has caused a stir in the media. To balance the negative news, it would be good to see how his family discord that has played so publically may have helped other families connect.

It would be good to consider the importance of forgiveness amid this bitter conflict. It would also be good to hear how sibling rivalry gets resolved in other families rather than writing about how bad the relationship between Harry and William is. It is time to see the other side of the news.

Dr Jolanta Burke is a Chartered Psychologist with the British Psychological Society and a Senior Lecturer in the Centre for Positive Psychology, RCSI University of Medicine and Health Sciences.

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    Mute Stephen Cluskey
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    Feb 10th 2015, 11:50 AM

    But if Apple developed a car would it have windows??!

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    Mute Atticus the Accuser
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    Feb 10th 2015, 2:59 PM

    Windows would be called i-screens

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    Mute Mark Malone
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    Feb 10th 2015, 10:44 AM

    Hope they use those Tesla engineers to create a phone battery that lasts more than 8 hours first.

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    Mute Tom Mooney
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    Feb 10th 2015, 5:18 PM

    I recently got two full days from my iPhone 6′s battery.

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    Mute jason bourne
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    Feb 10th 2015, 5:34 PM

    It was turned off

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    Mute Sean Claffey
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    Feb 10th 2015, 10:36 AM

    I hope they don’t use apple maps

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    Mute Mark Malone
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    Feb 10th 2015, 10:32 AM

    Use your iphone to open your car,

    Great, so now when someone robs your phone they get your car too…..

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    Mute Jake Race
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    Feb 10th 2015, 11:08 AM

    How do you “rob” a phone? Cut it open and steal the components?

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    Mute Mark Malone
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    Feb 10th 2015, 11:21 AM

    I’ll get your coat Jake.

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    Mute Jake Race
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    Feb 10th 2015, 11:46 AM

    As long as you don’t rob it. There is stuff in the pockets!

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    Mute Neal Ireland Hello
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    Feb 10th 2015, 12:01 PM

    We should never invent anything new in case it gets stolen.

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    Mute little jim
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    Feb 10th 2015, 1:56 PM

    Someone stole the Internet once.
    People will steal anything.

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    Mute Larissa Nikolaus
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    Feb 10th 2015, 3:12 PM

    “They” steal everything that’s not nailed down, and if it’s nailed down, “they” steal the nails as well

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    Mute Joanna
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    Feb 10th 2015, 10:41 AM

    If Google make their own car they could call it Google Drive…

    ;D

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    Mute Jake Race
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    Feb 10th 2015, 11:03 AM

    They could make it a van and stuff it full of documents.

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    Mute Jake Race
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    Feb 10th 2015, 11:03 AM

    That wasn’t funny. Had to thumb it down myself.

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    Mute Catherine Mayock
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    Feb 10th 2015, 4:35 PM

    Well at least you had the good sense to thumb it down.

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    Mute Jay Warner
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    Feb 10th 2015, 1:32 PM

    OMG… What a dreadful thought. I honestly can’t think of anything worse for more reasons than I can express. I can see Apple suing Ford for also having a vehicle with a wheel at each corner and Toyota for having Glass in the windows… And can you imagine an iCar that will only let you drive it to where Apple thinks you should go, only lets you put Apple fuel in it, and force feeds you scrappy U2 music at random… And don’t even get get me started on the truly woeful navigation system it will all run on…. We’re doomed.

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    Mute mrgillhouley
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    Feb 10th 2015, 10:27 AM

    fantastic company

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    Mute Charles Mcdonald
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    Feb 10th 2015, 10:13 PM

    Used to be but as they discovered before. No jobs no chance

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    Mute Richard
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    Feb 10th 2015, 3:25 PM

    The iCar chooses your destination for you from a list of Apple-approved destinations…

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    Mute conor hickey
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    Feb 10th 2015, 3:28 PM

    Someone should tell apple it is illegal to touch your phone whilst driving.

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    Mute Graham Kavanagh
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    Feb 10th 2015, 4:08 PM

    So on one hand we have a company that released all of its patents in order to facilitate the development of this technology, and on the other we have a company that aggressively buys up patent holding companies in order to bring massive lawsuits against its competitors in order the tighten it’s stranglehold on the market. Oh yeah. Super news…

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    Mute Gggordon
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    Feb 10th 2015, 5:01 PM

    the begrudgary here is top notch.

    I was at the launch of the original iPod in ireland and listened to a lot of people in the room laugh afterwards and saying that apple shouldn’t get involved in the personal entertainment business etc. I can’t say that I was overly impressed with the iPod originally but it has changed the playing field massively.

    but anyway ..the same predictable jokes about apple / android / samsung / microsoft must just get funnier the more the same people post them on every tech related story.

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    Mute Frank
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    Feb 10th 2015, 11:53 AM

    The Floor count of the United Nations Building.

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    Mute Andrew Doyle
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    Feb 10th 2015, 3:32 PM

    Let them waste millions on the driverless cars.
    Stupid idea. Literally accidents waiting to happen. Then they get sued.
    Be better off focusing on jet packs instead.

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    Mute Tom
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    Feb 10th 2015, 6:53 PM

    Well I hope they don’t allow the car version of the OS to get as bloated and slow as iOS after each release.

    Very frustrating on an iPad, but a potentially lethal irritation in a car.

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    Mute Barry Slemon
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    Feb 10th 2015, 6:29 PM

    Apple using Tesla people to try out their software in cars. Only a matter of time before they do “iCars”. Before iPhone they tested out iTunes on Motorola phones and that was a success , hence iPhone.

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