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Psychologist Media coverage of Prince Harry's book is the perfect example of 'bad news sells'

Dr Jolanta Burke looks at the media’s handling of the new autobiography by the British prince.

BRITAIN’S PRINCE HARRY has a bee in his bonnet about the media.

His consistent message through the Netflix series, ITV interview and the book are that the British media and the royal family’s manipulation of the media led to his wife’s mental health decline and Harry’s subsequent departure from his royal role. 

While we can only debate the accuracy of news coverage about Meghan and Harry, a more critical question is whether the issue of media bias that Prince Harry tries to highlight impacts not only him but also your well-being as a reader, listener and viewer of the news.

the-duke-and-duchess-of-sussex PA PA

It is no secret that negative news sells. Our brains are attracted to the bad news as our main objective is survival. Anything that threatens our survival is red-flagged, so we pay attention to it first. However, is it possible that while the papers sell, we are the ones who pay the price of the negative news we watch, listen to and read? 

Grind of daily news

Let’s take as an example the Covid-19 pandemic. Depending on the media outlet, the news about it was presented as negative (resulting in feelings of despair), neutral (facts) or positive (offering hope).

In an experiment conducted at the height of the pandemic, people watching negative news reported a significant decline in positive emotions and resilience. Yet, at the same time, those watching the same news presented positively increased their experiences of positivity. 

Even though positive emotions are fleeting, they are essential. They create an accumulative effect which helps us spiral up or down. It impacts our long-term outcomes, resulting in better problem-solving, motivation to connect with others, and less worry 24 hours later.

This is why decreasing positive emotions offers a temporary benefit and has a potentially significant long-term impact on our mental health.

Last week, from the leaked Spanish version of Prince Harry’s book “Spare”, the media selected a handful of controversial stories to report. One of them was the number of people Harry killed during his deployment in Afghanistan.

duke-of-sussex-autobiography-spare PA PA

It drew criticisms from his former friends, military authorities and even the Taliban leaders. By the end of the next day, the media reported a national threat to the UK citizens’ security incited by Prince Harry’s comments. Regardless of the real threat, the headlines sold millions of newspapers, resulting in even more clickbait.

But how did the people reading the news feel that day? Even though I live in Ireland, I felt worried. The memories of past terror attacks flooded back, and the fear I experienced when visiting London during one such attack. Suddenly, I found myself speaking ill of Harry for ‘acting so irresponsibly’.

It was only then I stopped myself and realised that my emotions were spiralling down. I was increasingly upset about the situation, yet the threat was not real. Perhaps there is a threat and it may happen in the future, but it is not happening now. This was just speculation fuelled by the media in response to what Harry wrote in his book and I was being sucked in. So I turned the TV off.

prince-harry-in-afghanistan The British royal took some heat for referencing his time in Afghanistan. Here, he fires a gun at Taliban fighters while posted in Helmand Province in Southern Afghanistan in 2008. Anwar Hussein Collection Anwar Hussein Collection

My experience is similar to the research findings showing that women, in particular, may experience higher stress levels when exposed to negative news. The actual news piece did not increase their stress hormone, cortisol. However, when they were exposed to stress later that day, their cortisol levels shot up higher compared to those not exposed to the negative news, leading them to experience more physiological stress overall that day.

Mindful of impact

While we need more research with larger groups of participants showing us similar results, the preliminary findings suggest that watching the negative news dampens our psychological and emotional strength making us more vulnerable to adverse outcomes. At the same time, we know that positive news does not have the same effect on us.

Is there another way for news outlets to sell the news and protect us from the adverse effects of what they present? The answer is yes.

Increasingly more outlets focus on presenting news positively in a way that inspires and enthuses people rather than focusing on the harmful outcomes that threaten them. As such, researchers found that presenting news in a positive way increases their positive emotions.

britain-prince-harry The disintegraiton of family relations in the British Royal family has played out in the media for years. Kirsty Wigglesworth Kirsty Wigglesworth

At the same time, some news is hard to present positively, given they are about very adverse events or issues. So, to soften the approach and help readers, listeners and viewers experience more positive emotions, negative stories with silver linings are shown to do the job. 

Thus, it is not enough for the media to report Prince Harry’s unnecessary mention of the number of soldiers he killed and develop the story into a serious threat to public safety. Instead, considering how what he said can help us inform future communication from veterans might offer that silver lining needed to soften the message.

Harry’s book has caused a stir in the media. To balance the negative news, it would be good to see how his family discord that has played so publically may have helped other families connect.

It would be good to consider the importance of forgiveness amid this bitter conflict. It would also be good to hear how sibling rivalry gets resolved in other families rather than writing about how bad the relationship between Harry and William is. It is time to see the other side of the news.

Dr Jolanta Burke is a Chartered Psychologist with the British Psychological Society and a Senior Lecturer in the Centre for Positive Psychology, RCSI University of Medicine and Health Sciences.

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    Mute Thomas O'Connor
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    Apr 12th 2022, 6:39 PM

    39 hour contracts and €20 per hour might resolve the issue. Proper pay and conditions for all workers

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    Mute Ian James Burgess
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    Apr 12th 2022, 8:05 PM

    @Thomas O’Connor: don’t worry the bosses will still get their huge pay and expenses etc.

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    Mute Thomas Meaney
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    Apr 12th 2022, 6:41 PM

    So many instructions. Come early for your flight, don’t come too early for your flights. What an absolute mess!!!

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    Mute Thomas O' Donnell
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    Apr 12th 2022, 7:02 PM

    @Thomas Meaney: That’s just 2 instructions?

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    Mute Elaine Fagan
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    Apr 12th 2022, 9:09 PM

    @Thomas Meaney: you’re right, so many instructions but they haven’t got a clue what they’re doing. we were flying out last Friday at 6am. Got to the airport at 2.30am as instructed – 3.5 hours before departure time. Aer Lingus bag drop didn’t open until 3am,security didn’t open until 4am – not a member of staff to be seen or an announcement been made. Shambles.

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    Mute Thomas Meaney
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    Apr 12th 2022, 9:35 PM

    @Thomas O’ Donnell: good man. Straight to the top of the class and collect a gold star.

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    Mute Peter O Donnell
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    Apr 12th 2022, 6:49 PM

    And don’t forget to try get parking, completely sold out. Some car parks(including staff ones) still not open since covid. Covid test centre getting priority still. Well done DAA. You’ve been caught with you pants down, trying to be smart and pay off staff and employ new ones on cheap contracts. And a new runway with further capacity, place will be in a right heap.

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    Mute Dermot Walsh
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    Apr 12th 2022, 6:58 PM

    @Peter O Donnell: They do hold about 20% back for those who turn up, only downside is it’s 12 euro per day. Happened to me back in October, Red car park full so ended up paying the 12 euro for a 6 week trip.

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    Mute Conor Sweeney
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    Apr 12th 2022, 7:39 PM

    @Dermot Walsh: what car park was 12euro per day?

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    Mute Elaine Fagan
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    Apr 12th 2022, 9:13 PM

    @Dermot Walsh: €12 per day, sounds quite cheap. I paid €90 for last weekend, that was in the short term.

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    Mute Pat Kelly
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    Apr 13th 2022, 6:59 AM

    @Elaine Fagan: fair play to you for coming on here and admitting that you’re a complete numpty.

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    Mute Aoife Lenihan
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    Apr 13th 2022, 7:25 AM

    @Pat Kelly: ???

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    Mute Elaine Fagan
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    Apr 13th 2022, 7:29 AM

    @Pat Kelly: Smart Numpty, that’s me, you’re right. What I pay for parking is cheaper than public transport and or taxis to and from the airport.

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    Mute Pat Kelly
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    Apr 13th 2022, 12:18 PM

    @Elaine Fagan: And it would be cheaper still if you parked in the long term car park. €90 for parking over the weekend would suggest that either
    (A) you’re not short of dosh or
    (B) you just don’t get it.

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    Mute Scorcher Bois Gris
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    Apr 12th 2022, 7:07 PM

    Short termism yet again. You’d think they’d have anticipated this when they laid off all those staff originally. Now the customer is penalised because DAA couldn’t get their act together.

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    Mute Ciarán O' Donoghue
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    Apr 12th 2022, 9:18 PM

    Arrive at least 3.5 hours before your flight, unless your flight is before 8am. Then arrive not too early, but early enough…

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    Mute Pata
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    Apr 13th 2022, 8:53 AM

    @Ciarán O’ Donoghue: reminds me of Boris Johnson’s covid advice: you must stay home unless…

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    Mute Vlad Eire
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    Apr 12th 2022, 8:27 PM

    They’ve ruined what used to be a fantastic service and great place to work. Ceo Dalton Philips has to go!

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    Mute David A. Murray
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    Apr 12th 2022, 6:41 PM

    Does anyone know if Dublin Express coach service to Dublin Airport picks up passengers at Heuston Station? Their website says they do, but there’s no sign outside the station (where the other buses stop) for them.

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    Mute Dawn Harvey
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    Apr 12th 2022, 10:36 PM

    The Husband travelled on Sunday and said security was fine, no queues. But when he got through security, there was no food in the pub or restaurants because so many people had arrived so long before their flight! There wasn’t even sandwiches in the US area. They told people to come early and now its causing a whole different problem.

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    Mute Peter Cuthbert
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    Apr 12th 2022, 8:27 PM

    Sounds like a wheel of fortune too early one day,too late the next.

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    Mute Paul Brierley
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    Apr 12th 2022, 9:28 PM

    They have been advertising on Facebook for weeks now looking for security staff, they disabled the comments section because of the abuse they were getting!

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    Mute THINK Paddy THINK
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    Apr 13th 2022, 9:29 AM

    Daa management need to go. This is disgraceful. No respect for travellers. In a normal airport 1 hrs with only hand baggage should be enough. Management are clearly unprofessional. The government should take issue and hire people who have professionally managed efficient airports such as Singapore Zurich, Abuja

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    Mute Keth Warsaw
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    Apr 12th 2022, 10:55 PM

    Think: ‘Goldy Locke’s Porraige’ but with a passport. Apologies for incorrect spelling of Porraige’

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    Mute Clive Bellows
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    Apr 13th 2022, 6:48 AM

    Arrived at 540am this morning , 5 minutes through security, Terminal 1, all very efficient

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    Mute lelookcoco
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    Apr 13th 2022, 8:29 AM

    @Clive Bellows: They’re talking about Easter, Clive. That’s the weekend, not today.

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    Mute Baronvoncass
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    Apr 13th 2022, 12:16 PM

    Come early mantra always suited them before. Nothing to do with the added benefit of funneling people through a shopping centre with extra time on there hands…

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