We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

ABSOLUT X: Cutting-edge club nights are here

Absolut continues to provide pioneering clubbing experiences for all those keen to dance.

FOR SEVERAL DECADES, legendary spirits maker Absolut has supported clubbing culture around the world. With events across the globe in countries from China to South Africa, Absolut has a strong legacy in creating exciting and innovative events.

But since 2000, 4 out of 5 nightclubs have shut in Ireland, which can only be described as disastrous and disappointing for all lovers of the Irish clubbing scene. 

However, despite a setback in the form of a global pandemic, the grassroots clubbing scene is rebounding thanks to the dedicated work of activists and club-goers who want to keep dancing.

The work is not yet finished and efforts are ongoing from many stakeholders to ensure the Irish club scene remains a feature of the present and the future, and not consigned to the past.

ABS-DA-3 ABSOLUT X Absolut Absolut

Absolut, as part of their longstanding support of club culture, were keen to play their part in the Irish club scene and last month threw a party which showcased all the traditional elements of the club scene, but also gave a glimpse of the bright future awaiting avid clubbers with a whole host of innovative features and installations.

Clubs are great, and we love them dearly. But there’s something about a club space happening in an unorthodox place that really gets the pulses racing. This was certainly the case with ABSOLUT X which transformed a Dublin garden centre into a Mecca for club lovers.

The garden centre in question? Urban Plant Life in Dublin 8, which played host to international DJ Denis Sulta in April, alongside some of the best local acts Ireland has to offer.

A tribute to – and example of – everything great about clubbing, attendees were provided with pioneering custom-built digital installations and the latest in creative technology, creating a night rarely seen on these shores.  

ABS-DA-7

If we were to give a one word summary of the night, we’d go with immersive. But luckily, we’ve a lot more to say about the unforgettable night than just that, although immersive is a good word for it.

ABSOLUT X transformed the garden centre into a vibrant, living dance floor where the crowd themselves controlled the lighting on a giant LED cube in the centre of the room. It would take someone with more technical nous than this writer to explain how it worked in detail, but the crowds dancing influenced the light show and in turn, this brought attendees front and centre at the event alongside the DJs themselves.

Interactive screens also reflected peoples’ dance moves back at them, which although a trailblazing piece of tech that was loved by the crowd on the night, was also a sturdy reminder that many Irish people were gifted with two left feet.

Overall, the use of trailblazing technology on the night gave clubbers a glimpse into the club of the future, with the focus on setting an important part of the experience, alongside a top-quality billing of international and local talent.

Sustainability also played a part with HVO generators to combat energy waste dotted around the dance floor and aluminium reusable cups used at all bars across the venue. The cups are earmarked for reuse at ABSOLUT X Pride, with details of that to be announced soon, so keep your eyes on @absolutirl for the info on this.

The event was a safe and inclusive experience with designated Wellness Representatives on hand throughout the night to provide assistance to anyone who needed it and ensure everyone had a happy and safe night at this unique event.

Although it must be said, we’ll never look at a garden centre again without sizing it up for a club night.

ABS-DA-5 ABSOLUT X Absolut Absolut

Check out a wrap-up video of ABSOLUT X here. 

Close
Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Install the app to use these features.
    Mute John Roche
    Favourite John Roche
    Report
    Aug 2nd 2014, 9:57 AM

    Dr Hadden was elected to Wexford Corporation where he served for many years. He also founded the Wexford Male Voice Choir which is still going strong. I , like many of my generation, knew Dr Hadden as he was extremely well known in town. Summer or Winter he never wore an overcoat or socks and only wore very lightweight shoes. He was indeed a great walker and walked miles every day , for many years with his little dog at his side. When his dog was killed by a car it made the newspapers.As far as I can remember he was made a Freeman of the Borough.It was an honour to have known such a man.

    286
    Install the app to use these features.
    Mute vv7k7Z3c
    Favourite vv7k7Z3c
    Report
    Aug 2nd 2014, 10:19 AM

    Thanks for that great info, John!

    92
    Install the app to use these features.
    Mute L-Plate
    Favourite L-Plate
    Report
    Aug 2nd 2014, 12:53 PM

    Was he actually 7ft?

    15
    See 1 more reply ▾
    Install the app to use these features.
    Mute Anne Marie O'Connor
    Favourite Anne Marie O'Connor
    Report
    Aug 2nd 2014, 4:25 PM

    No he wasn’t. He was tall, 6ft six maybe.

    4
    Install the app to use these features.
    Mute Adam Murphy
    Favourite Adam Murphy
    Report
    Aug 2nd 2014, 9:19 AM

    The Pretenders don’t look so impressive now huh?

    168
    Install the app to use these features.
    Mute Conor Dunne
    Favourite Conor Dunne
    Report
    Aug 2nd 2014, 9:56 AM

    Classic Adam. I tip my hat to you sir

    28
    Install the app to use these features.
    Mute Hipster Enda
    Favourite Hipster Enda
    Report
    Aug 2nd 2014, 10:06 AM

    The Proclaimers ?

    142
    See 1 more reply ▾
    Install the app to use these features.
    Mute Boganity
    Favourite Boganity
    Report
    Aug 2nd 2014, 3:58 PM

    Da lat da (Da lat da), da lat da (Da lat da)
    Da-da-da dun-diddle un-diddle un-diddle uh da-da

    3
    Install the app to use these features.
    Mute John Roche
    Favourite John Roche
    Report
    Aug 2nd 2014, 10:09 AM

    Just to confirm that Dr Hadden was made an Freeman of Wexford in 1972. He never sought to serve as Mayor but probably would have succeeded had he done so. He also founded the Old Wexford Society now known as the Wexford Historical Society.

    127
    Install the app to use these features.
    Mute Captain kirk
    Favourite Captain kirk
    Report
    Aug 2nd 2014, 10:55 AM

    Was he 7ft tall?

    26
    Install the app to use these features.
    Mute John Roche
    Favourite John Roche
    Report
    Aug 2nd 2014, 11:39 AM

    No he was about 6’1″ when he was in his later years so probably about 6’3″in his prime.

    76
    Install the app to use these features.
    Mute Robespierre
    Favourite Robespierre
    Report
    Aug 2nd 2014, 9:23 AM

    Great story – some man for one man.

    110
    Install the app to use these features.
    Mute John Roche
    Favourite John Roche
    Report
    Aug 2nd 2014, 11:53 AM

    Incidentally his wife Helen lived beyond 100 yrs and died in the early 1980′s. During his time back in Wexford from approx 1940 to his death in 1973 he never practiced as a doctor. He spent his time organising the bodies he had founded and started to conduct tours around town for tourists a practice which is commonplace today. In appearance he had a Chinese type long white beard down beyond his chest and walked very fast ( even when old) usually with his hands clasped behind his back.

    89
    Install the app to use these features.
    Mute the flying picket
    Favourite the flying picket
    Report
    Aug 2nd 2014, 9:24 AM

    If only he had facebook !

    65
    Install the app to use these features.
    Mute Noel Quinn
    Favourite Noel Quinn
    Report
    Aug 2nd 2014, 10:18 AM

    Some men would walk 10000 miles in the opposite direction !!!!

    60
    Install the app to use these features.
    Mute bob®
    Favourite bob®
    Report
    Aug 2nd 2014, 9:24 AM

    Wexford always had great Walkers

    40
    Install the app to use these features.
    Mute damien kierans
    Favourite damien kierans
    Report
    Aug 2nd 2014, 10:43 AM

    Movie please

    16
    Install the app to use these features.
    Mute Qwerty
    Favourite Qwerty
    Report
    Aug 2nd 2014, 11:36 AM

    There already are films where it’s just people walking and nothing else happens. The Lord of the Rings Trilogy!

    13
    Install the app to use these features.
    Mute Owen Lynch
    Favourite Owen Lynch
    Report
    Aug 2nd 2014, 9:38 AM

    The present Wexford hurling could do with a few (15) like him.

    15
    Install the app to use these features.
    Mute Dave Field
    Favourite Dave Field
    Report
    Aug 2nd 2014, 9:47 AM

    Some tall tale…

    15
    Install the app to use these features.
    Mute Alan Lawlor
    Favourite Alan Lawlor
    Report
    Aug 2nd 2014, 9:25 AM

    I wonder if he sang any Proclaimers songs to keep himself amused along the way…
    da da-da da duh. da da-da da duh …..

    13
    Install the app to use these features.
    Mute Alan Lawlor
    Favourite Alan Lawlor
    Report
    Aug 2nd 2014, 9:27 AM

    Now I see Adam got in ahead of me!

    42
    Install the app to use these features.
    Mute Dylan Ryan
    Favourite Dylan Ryan
    Report
    Aug 2nd 2014, 5:45 PM

    He woulda spotted her miles away with that hat on her….

    3
    Install the app to use these features.
    Mute ZeeFeb
    Favourite ZeeFeb
    Report
    Mar 20th 2017, 6:44 PM

    @Dylan Ryan: actually that is my great great grandmother. Don’t make fun of her hat. It was the early 1900s

    1
    Install the app to use these features.
    Mute ZeeFeb
    Favourite ZeeFeb
    Report
    Mar 20th 2017, 6:46 PM

    actually the story is real. I should know. That man is my great great grandfather.

    1
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.

Leave a commentcancel