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THE ADVERTISING STANDARDS Authority for Ireland (ASAI) has upheld a complaint against SSE Airtricity adverts claiming that the company provides “100% green energy” and has advised that the ads should be changed.
The authority, which released its latest complaints bulletin today, received three complaints against SSE Airtricity.
The ASAI noted that all energy suppliers purchased the energy supplied to their customers from a single energy market that was made up of a mix of both renewable (green) and non-renewable (fossil fuel) sources.
The authority explained that energy suppliers could purchase Guarantee of Origin certificates from other suppliers in Europe that had more renewable energy than Ireland, which allowed them to claim that their energy was 100% green.
“This meant that the fuel mix shown by suppliers could have a higher percentage share of renewable energy sources than existed in the actual physical generation distributed to end customers via the grid in Ireland,” the authority stated.
“Electricity which was provided to end users’ premises from the national grid was comprised of electricity generated from a mix of fuel sources, both non-renewable sources and renewable energy.”
The ASAI found that while Guarantee of Origin certificates were recognised by the European Commission and the Commission for Regulation of Utilities, the adverts claiming to deliver 100% green electricity “had the potential to mislead” customers.
The authority advised that the “advertising should not reappear in its current form”.
The bulletin also upheld a complaint against Aldi for adverts showing a family who had saved €264 when they changed supermarkets and began shopping at Aldi.
A complaint by Tesco Ireland noted that the shopping completed by the featured couple took place between 3 and 30 May 2021 and that prices were then compared with Dunnes/SuperValu on 17 June.
The weeks that elapsed after the last shop for the campaign, and the six weeks after the date of the first shop were found to have factored into these savings.
The ASAI noted that food prices would have changed significantly in this period and that it was misleading to compare prices in different supermarkets with a gap of almost three weeks.
The authority stated that the advertising should not appear in its current form.
Two issues in a single complaint against Whiteclaw Hard Seltzer were also upheld by the ASAI in relation to an advert on Facebook.
The advert encouraged users to comment on the post for a chance to win access to a festival but did not disclose that the comment randomly selected as the winner could be drawn from Whiteclaw’s Instagram page.
The ASAI deemed the advert to be misleading and also noted that promotions involving alcohol should state that entry is restricted to over 18’s and that prizes will only be awarded to those over 18.
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It’s amazing to think the amount of species lost at the end of the last ice age. Some amazing animals we just missed out on by a heartbeat of seeing. Megatherium, a sloth the size of an elephant… Mammoths, sabre-toothed cats, etc.
This whole story is BS – we all know the earth is only 5000 years old.
4.6 billion*
says who?
The reason being that the planet was hit with multiple comets 1200 years apart 12000 years ago….wiped out a lot more than animals.
@ Anto Mahon
Believe it or not, it was actually an Irishman who claimed the world was less than 5000 years old.
https://en.wikipedia.org/wiki/Ussher_chronology
Lucky they were we probably would of just eat them or wore them.
@Talleyrand Frye good stuff pity he forgot to read Genesis 1:1 as this scripture shows that the earth could be billions of years old.
Its amazing to think in the last 40 years we have lost 50% of our worldwide wildlife http://news.nationalgeographic.com/news/2014/09/1409030-animals-wildlife-wwf-decline-science-world/
I heard Irish water cut them off for not paying
I think they had paid
Died of thirst waiting on the bar man in coppers
“All along these Mammoths where contributing to their own demise”. I wonder could man learn anything from that sentence
I could die of thirst with the price of beer
Again, this is a story abound a foreign country!
There never was – or never will be – any woolly mammoths in this catholic and holy country.
You will have to wait until SF/IRA get into power before we can expect total isolation from the outside world like N Korea.
Yes Leo – but, in the meantime, we have a language (Irish) that nobody else speaks and sports (GAA) that no-one else plays – so it’s a good start…
We also have our fair share of morons
Do you have to bring SF/IRA into a discussion about mammoths?
Leo is just butt hurt because he got his ass handed to him on another article about his bigotry, chap just isn`t very good at this posting lark, and tends to go from article to article spouting his crap
I think someone slagged off his Bowler hat that he was wearing a few weeks ago and he can`t seem to be able to keep it together since.
And SF/IRA never engaged in bigotry, bus?
You are Just like your mate Leo ,Dotrice
This article is about Mammoths, only the likes of you two could possibly drag bigotry, SF/IRA into it – Newsflash, you aren`t funny or controversial, or engaging
To put it simply, so your tiny little mind can understand,
You are just boring, repetitive and ridiculous.
I`d hazard a guess, that you are both the same person
Pathetic at best is how i would describe you
You brought up bigotry. Sad that insult is your only defense…☺
Last word
tool?
Not sure why we should feel sorry for them though seeing as they caused the ice-age in the first place.
Edna is a woolly mammoth!
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