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Kick off Pride with the ultimate party – Absolut X!

Absolut are celebrating over 40 years of allyship with the LGBTQ+ community by throwing a hell of a party.

LOOKING TO CELEBRATE Pride in style?

On Friday June 23rd, iconic vodka brand Absolut will be throwing their first ever Pride party in association with Mother as they celebrate more than 40 years of allyship with the LGBTQ+ community.

Pride Absolut X will take place in Dublin’s Button Factory and promises attendees a safe, inclusive, and immersive experience all combined with Absolut’s signature Made to Mix cocktails and premium serves, cutting-edge creative clubbing technology, and non-stop bangers from Mother DJs.

Headlining the Pride Absolut X lineup is the beloved festival favourite, Ghostboy, who brings over a decade of DJ-ing experience at Mother events. Joining him will be the remarkable Kelly-Anne Byrne and the talented 2FM and BBC DJ, Tara Kumar.

Guests will experience and interact with pioneering custom-built digital installations ensuring the dance floor is a transcending experience with the latest in creative technology and club lighting innovation.

The party will be the perfect place to kick off your Pride celebrations as it pushes the boundaries of Irish clubbing, something Absolut continues to advocate on the back of its hugely successful Absolut X event at Urban Plant Life in Dublin 8, which played host to international DJ Denis Sulta in April.

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Tickets for the Pride Absolut X party are €15 and if you fancy partying from 11pm until 3am for Pride, tickets are available to purchase here.

But the fun doesn’t end there as Pride Absolut X is only one part of Absolut’s support of this year’s Pride celebrations, as they are also once again sponsoring the Mother Pride Block Party.

“Absolut has been a steadfast ally of the LGBTQ+ community for decades,” said Paula Reynolds, Marketing Manager at Absolut.

We are proud to continue our support of the community through our partnership with Mother, which we are taking to the next level this year by creating an immersive club night experience.

“The Pride Absolut X event is part of our commitment to fostering inclusivity, celebrating diversity, and creating memorable club experiences that bring people together.”

Get your tickets to Pride Absolut X in the Button Factory here and keep an eye on @absolutirl for more upcoming events.

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6 Comments
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    Mute Stephen Duggan
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    May 13th 2015, 6:34 AM

    I knew a fella that lost both feet to frostbite, he drank two hot whiskeys, and not only did his feet grow back, he got a part in riverdance. True story.

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    Mute Ronan Sexton
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    May 13th 2015, 6:50 AM

    Pics, or it never happened.

    38
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    Mute Celticspirit321
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    May 13th 2015, 6:54 AM

    Even better, here’s the video https://youtu.be/jjxTTjJtXDA

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    Mute John Fahey
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    May 13th 2015, 6:53 AM

    Irish whiskey, among many other Irish companies are missing out on major new markets, namely China.

    This is a MASSIVE new market, and their marketing is no where. You see Scottish whiskey advertisements everywhere, and as a result, Johnny Walker is being sold for crazy money over there, albeit mixed with bottles of green tea!

    Not only is Scottish whiskey advertised, but Scotland and its “brand” are shown, including images of golf (another booming industry!) etc. You see similar examples of France when cosmetics or wine is advertised.

    You do see Irish whiskey in shops, Jameson is available for approx €10 a bottle (made in Ireland too!) But it’s not treated as high end, where serious money can be made, by any means.

    Being a small nation, I feel our companies need a co-ordinated effort to help use brand “Ireland” to market themselves in China. Our government should be involved, as this will not only help boost exports, but also help to increase tourism etc. Reducing the visa paperwork will only go so far.

    An aggressive approach is very much needed. It would be a major boost for Ireland to be known in China as “being the best in the world” for something like whiskey, as it would help put us on their map, which we aren’t yet on.

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    Mute Freddie Rincon
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    May 13th 2015, 3:56 PM

    Same in Latin America. I imagine they simply could’nt supply the demand? 20 brands of scotch the odd place will have Jameson.

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    Mute Rory J Leonard
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    May 13th 2015, 7:42 AM

    Mr John Teeling is to be commended for his Trojan efforts in injecting new life into the Irish Whiskey sector over the past twenty years or so.

    This former University lecturer in Business studies, is a true Entrepreneur, who has practiced what he preached!

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    Mute Chris
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    May 13th 2015, 12:34 PM

    Love the stuff too, great product.

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    Mute Mark Gerard Lochlain
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    May 13th 2015, 6:27 AM

    Yea purely for medicinal purposes!!!! *cough*!! Ya can bate a hot toddy sitting at a winters fire to kill the cold!!

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    Mute Emily Elephant
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    May 13th 2015, 7:20 AM

    “We need the government to be innovative …”

    And that’s where I stopped reading.

    54
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    Mute Alan Corlett
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    May 13th 2015, 8:37 AM

    Whisky in brown envelopes, now there’s an idea :)

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    Mute Conor O'Neill
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    May 13th 2015, 6:35 AM

    Hate whiskey. Taste like petrol and makes people crazy

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    Mute richard fennessy
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    May 13th 2015, 7:31 AM

    Ooh your loss Conor

    46
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    Mute Hipster Enda
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    May 13th 2015, 9:12 AM

    You’ve been drinking the wrong whiskey

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    Mute Joseph Siddall
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    May 13th 2015, 9:39 AM

    If it states “95 Octane” on the label you might want to think about changing your supplier.

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    Mute josecafe
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    May 13th 2015, 7:16 AM

    Yeah the good ole whiskey will fix this country like the good ole days

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    Mute Sloop John G
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    May 13th 2015, 7:40 AM

    Smells like teen spirits !!!

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    Mute Patrick Brompton
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    May 13th 2015, 10:02 AM

    An old Irish whiskey I would like to taste is “Tabby-toes” described by Molly Keane in a memoir called ‘The Athenry Country’ in her 1933 book called ‘Red Letter Days’. She writes’At an old Georgian house we dismounted from our horses, leading them around its wide-spread wings to the quiet stir of the stable yard, and presently sitting down to the best of all teas, eggs and bacon and potato cakes, preceded by a whiskey of peculiar excellence; an old liqueur brand extinct now, known as “Tabby-toes.” I cannot easily forget it. And through its mellowing warmth I can see again the strong and graceful lines of all the Chippendale and Sheraton furniture with which the dining room was crowded…’.

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    Mute Colm Odinson
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    May 13th 2015, 3:17 PM

    A big problem is just how “scabby” Irish whiskey looks compared to the Scottish variety.

    Scottish whiskey is all about single malts, produced in small quantities, and sold at a luxury price. It gives off an air of luxury, sophistication, even a bit of mystery. They trade off the perceived romance of the Scottish highlands.

    Irish Whiskey is dominated by a few big brands, who churn out fairly homogenised stuff. It just utterly lacks the taste, variety and image of Scottish whiskey.

    I’m sure the Irish variety can change, but it would require a lot of investment into small businesses and a fair amount of imagination into how it’s marketed.

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    Mute Big Yellow Crane
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    May 13th 2015, 10:59 PM

    Was just thinking that and that the brands which have disappeared up here; Coleraine, Dunvilles, Comber, didn’t exactly fire the imagination. But I’ve just read that Dunvilles is making a comeback with an Ards based distillery, Echlinville, releasing a batch under that name in 2016 so they must think there’s value in it.

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    Mute whereisspace
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    May 13th 2015, 11:10 AM

    Our great Irish-American family the Kennedy’s had a lot to do with the rise of the Scottish branded whiskies. People associate whiskey with the term “Scotch”, and a scotch in america is seen as an item of sophistication (notions! :-)) . This association of course travels internationally though the various american media outlets, films and tv shows that are sold throughout the world.

    Marketing has a lot to do with it, we’re a bit behind but I’m sure the Irish companies are doing their bit to make a positive change.

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    Mute Ian Aston
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    May 13th 2015, 12:25 PM

    Where can I buy those old Whiskey bottlles/jars from the picture?

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    Mute Ian Aston
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    May 13th 2015, 12:28 PM

    Ian, why has whiskey got a capital W and why can’t you spell bottles you dope?

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