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Romney in his new ad campaign MittRomney via Youtube.com

VIDEO: Democrats mash up Mitt Romney's new campaign ad

Video response to Republican candidate’s new strategy uses Romney video against him.

IN AN EFFORT to quell the damage over his unfortunate “47-percent” comments, Republican presidential candidate Mitt Romney overhauled his campaign’s ad strategy today, pulling all of his existing media placements in favour of a new ad that makes a straightforward appeal to voters.

But Democrats aren’t letting Romney get off so easily. Just hours after the new Romney ad launched, the Democratic National Committee released their own video response.

The ad, titled Those People, uses Romney’s own commercial to slam the Republican candidate as out-of-touch with the American people. And the effect is pretty brutal.

Watch the video below:

via DemRapidResponse/Youtube

The original video is here – it’s Romney’s first direct-to-camera ad in the US 2012 race.

- Grace Wyler

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    Mute Red4fred
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    Sep 28th 2012, 11:49 AM

    $ 10,000 bucks! A handshake offer of a bet, live on TV. No thought. Just like -”ten thousand”. That’s really going to appeal to voters. If he gambles like that with his “own” money, what on earth is he going to do with the economy of trillions.? A***hole methinks.

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    Mute Hakuin Murphy
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    Sep 28th 2012, 10:57 AM

    Burn!

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    Mute Pat Casey
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    Sep 28th 2012, 12:52 PM

    Get the Aloe Vera Mitt, you’ve been burned.

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    Mute Lucille Ball
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    Sep 28th 2012, 1:33 PM

    Exactly Donnacha… Let him lie in it now!! He made all those stupid remarks himself … It would be the same as voting Sarah Palin as president of the USA.. He’s the male version of her for sure!!!

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    Mute Cian Doherty
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    Sep 28th 2012, 12:25 PM

    No danger of The Journal covering this election fairly anyway!

    #Bias

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    Mute AlMar
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    Sep 28th 2012, 12:52 PM

    Indeed. How about actually showing the original ad, along with some Romney ads that have a “pretty brutal” effect on Obama’s credibility?

    Also, in terms of the wider media coverage, what about those usual left wing complaints about “nasty Republicans” with their negative attack ads? I wonder if there are ever any “nasty Democratic” attack ads?

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    Mute hjGfIgAq
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    Sep 28th 2012, 12:54 PM

    Original ad link is provided in this piece too, Thanks, Susan

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    Mute Donncha Foley
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    Sep 28th 2012, 12:58 PM

    @almar, so how is pulling him up based on recorded evidence nasty? He dug his own hole.

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    Mute Dec Rowe
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    Sep 28th 2012, 2:48 PM

    If you dive head first into a pile of shite you don’t come out of it smelling of roses!

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    Mute Peter
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    Sep 28th 2012, 3:29 PM

    the journal worships Obama, there is a bias! like obama just has to sneeze and you guys are posting 90 pics of him

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    Mute Andrew Telford
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    Sep 28th 2012, 4:24 PM

    Its not the Journal’s fault hiring a pro-Romney contributor that can write at a journalistic standard and wont bring the publication into dispute with a racist hate speach is likely next to impossible.

    Would you like the staff to pretend they don’t believe he’s a quack just to be ‘fair’

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    Mute Andrew Telford
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    Sep 28th 2012, 4:24 PM

    Its not the Journal’s fault hiring a pro-Romney contributor that can write at a journalistic standard and wont bring the publication into dispute with a racist hate speech is likely next to impossible.

    Would you like the staff to pretend they don’t believe he’s a quack just to be ‘fair’

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    Mute Xadovan
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    Sep 28th 2012, 11:07 AM
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    Mute Ryan O'Rourke Glynn
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    Sep 28th 2012, 5:47 PM

    He really has shot himself in the foot. Before this video was posted I believed the final result would be VERY close but now not so sure.
    Have to point out though that the Journal seems to only be posting pro-Obama pieces. Just seems a little bit biased to me

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    Mute Dave Hammond
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    Sep 29th 2012, 1:44 AM

    If you have been following you might have noticed that Romney has been having a terrible campaign (for the past month in particular ) , to be in with a chance he needs to win a couple of swing states and he’s a full 10 points behing Obama in Ohio , it’s closer in other swing states but no one has EVER come back and beaten an incumbent president from this far behind 50 days out , I think Romney is a muppet and hope Obama beats him hands down anyway.

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    Mute Damien Flinter
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    Sep 30th 2012, 1:07 PM

    @Ryan…’a litttle bit biased..’.

    Bad as Obambi might be….you’d want to be sorta sleepwalking not be nervous of Mitt getting in.

    At least Obama is less likely to jump on the big red button to placate Bibi&Co.
    Romney could just hit it thinking he was ordering another coffee.

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