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Ronan O'Gara and Monica MacLaverty of Tourism Ireland during filming for the new campaign at Charles Fort in Kinsale. John Allen

Tourism Ireland announce Ronan O'Gara as the face of Cork in France

The Corkman will advertise Cork to the French in hopes holidaymakers visit the county during the off-season.

RUGBY STAR RONAN O’Gara will front a new campaign for Tourism Ireland to promote trips to county Cork in France, during the autumn this year ahead of the Rugby World Cup.

The Corkman, who moved to Bishopstown when he was six months old, will feature in a new campaign that will advertise Cork to French nationals in hopes that holidaymakers will fly or sail directly to the county during the off-season months.

The tourism board say O’Gara, who is the head coach of French rugby team La Rochelle, is a “popular and respected figure in France”, which it hopes can help with their new campaign.

O’Gara played rugby for Ireland, winning his first international cap in 1999, and competed in sixteen seasons with Munster Rugby until he retired in May of 2013 with a total of 128 caps for the boys in green and 240 provincial appearances.

Since his retirement, the San-Diego born Leesider has started an extensive coaching career in France, with a year as an assistant coach with New Zealand’s Crusaders.

Tourism Ireland’s Southern Europe Manager Monica MacLaverty said that it’s a “great opportunity to capitalise on the excitement in the run-up to, and during, the Rugby World Cup”.

“Our aim is to highlight the many great experiences and attractions in Cork city and county, as well as the ease of access from France to Cork and the warm welcome that awaits our French visitors,” MacLeverty said.

A video featuring O’Gara visiting various locations in Kinsale and Cork city will be a part of the campaign as well as a showcase of “great things to see and do on a holiday” in the locations.

A separate video of the rugby coach giving his La Rochelle side a pep-talk, was shared among many in the rugby world as, while he has spent almost a decade in and out of France, O’Gara still hasn’t let the Cork accent fade – even when speaking French.

The campaign will run on Tourism Ireland’s social channels in France from early September.

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    Mute Kal Ipers
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    Jan 19th 2015, 11:03 AM

    It isn’t job creation it is job displacement with less regulation. Along with readily available tax avoidance

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    Mute fergalreid
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    Jan 19th 2015, 11:57 AM

    Bingo. Hailo works for everyone. Über works for Über.

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    Mute Mr L.Jay
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    Jan 19th 2015, 11:29 AM

    So Uber want to creat 50000 jobs if cities play ball.
    In other words if the city councils do away with rules and regulations and let Uber do what they like.
    Another case of big business calling the shots .
    No thanks

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    Mute Daisy Chainsaw
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    Jan 19th 2015, 11:02 AM

    I wouldn’t use an Uber car. It’s an unregulated taxi services that can charge what it likes at peak times. Dodgy.

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    Mute Tim Kearney
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    Jan 19th 2015, 10:59 AM

    Uber wants it all.. 50000 k jobs earning crap pay ..

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    Mute Powerful Sayings
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    Jan 19th 2015, 11:00 AM

    Creation of jobs is great.
    uber seem like they are aggressive and
    not your usual app based company and i
    think they will fall as quick as they rise.

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    Mute Denito
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    Jan 19th 2015, 10:49 AM

    It’s interesting how little traction Uber has in Ireland. Just goes to show the benefits of deregulation.

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    Mute Figo murphy
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    Jan 19th 2015, 1:46 PM

    You have to go through the taxi companies here, so its not the real model. It’s unbelievable that taxi companies here would worry about the safety of passengers if Uber was opened up properly. There are some beauties driving taxi’s around Dublin.

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    Mute Shane Freeney
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    Jan 19th 2015, 11:47 AM

    Uber should be shut down unlicensed drivers is a disaster waiting to happen !

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    Mute david garland
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    Jan 19th 2015, 12:07 PM

    It has basically failed in Dublin too as it had to resort to using taxis to operate it’s service..

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    Mute Alan Kennedy
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    Jan 19th 2015, 11:13 AM

    Have used Uber’s standard service here too. It basically operates here as a hackney service, operated on your phone with some added value, and it’s fine.

    The Uber Black type service with random driver pick-up thing is the issue and to be honesty I see the challenges. I don’t think I’d use it.

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    Mute SMcB
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    Jan 19th 2015, 11:20 AM

    I tend to try and avoid taxis like the plague… I’m sure as hell not going to pay over the odds for one … I can’t see Uber picking up much traction here.

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    Mute Seán L
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    Jan 19th 2015, 11:39 AM

    Uber app needs access to your photos and camera..taxi..!

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    Mute Shanners
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    Jan 19th 2015, 5:09 PM

    Use uber in the US regularly. Fantastic service and so cheap.

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    Mute brian magee
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    Jan 19th 2015, 5:23 PM

    How many days left till their bubble bursts? 34.5bn ??

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    Mute The Hooded Biscuit
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    Jan 19th 2015, 11:50 PM

    The ubers can’t use bus lanes

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