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The EU headquarters of Google on Barrow Street Alamy Stock Photo

Google Ireland lodges plans for seven storey mural at its European HQ in Dublin

Artist Sean Atmos said it would be his ‘most substantial undertaking of its kind in the country to date’.

googles-european-headquarters-building-docklands-dublin-republic-of-ireland Google's European headquarters building in Dublin Alamy Stock Photo Alamy Stock Photo

THE IRISH ARM of US tech giant Google has lodged plans for a large public mural across seven storeys at its European HQ in Dublin that would incorporate interactive and virtual elements through Google’s own modern technology and AI tools.

In the planning application, Google Ireland Ltd is seeking planning permission for the 705 sqm ‘Urban Growth’ mural, at the northern elevation of South Bank House, Barrow Street in Dublin 4.

A planning report by John Spain & Associates states that the mural “will deliver an attractive and engaging public art installation to the area” and “also contribute positively to the overall vibrancy of the wider Boland’s Quay development”.

dublin-ireland-february-12-2019-architectural-detail-of-the-irish-headquarters-building-of-the-multinational-google-on-a-winter-day Architectural detail of the Irish headquarters building of the multinational Google Alamy Stock Photo Alamy Stock Photo

Spain states that the proposal will provide an attractive replacement to the conventional exterior of the building but will also establish “a vibrant and collaborative element to the Google campus for the use of all”.

The mural is to be in place for 10 years and a maintenance plan has been submitted with the planning application.

Artist Sean Atmos has told the council that “with years of experience in painting some of the largest murals in Ireland, I believe this project will be the most substantial undertaking of its kind in the country to date”.

Snapinst.app_240039966_338946177910450_4386046151326560102_n_1080 Sean Atmos mural called 'Mutual' in Ranelagh , Dublin. Sean Atmos on Instagram Sean Atmos on Instagram

At a pre-planning meeting with city planners on 8 January, Atmos and the applicant presented the proposal and Spain states that city planners were supportive of the mural design, its location that the mural would make a positive contribution to the streetscape.

Spain states that given the location of the mural on a building within the Google Campus and directly fronting Barrow Street, “the mural is visible to the public at all time”.

Google Ireland has lodged the plans after the applicant and artist undertook a series of community engagement meetings with members of the local community and wider interested parties prior to the final completion of the proposed mural design.

Artist, Sean Atmos has told the council that his mural “will play an important role in place-making for Bolands Mills, making a positive and inspiring contribution to the innovation and community cultivated within the urban environment today”

He said that the South Bank wall “stands at a point of direct contact between old and new, with its burgeoning community, contemporary developments, and beautifully restored historic buildings”.

dublinirelandoctober-12-2023-the-eu-headquarters-of-google-on-barrow-street The EU headquarters of Google on Barrow Street Alamy Stock Photo Alamy Stock Photo

In a design booklet lodged with the application, Atmos states that “the artwork will celebrate the character and iconic legacy of the area while simultaneously acting as a vibrant symbol of its growth”.

The mural will also have an augmented reality (AR) feature where viewers “can point their smartphones at the mural to see our bespoke, sensory friendly digital experience from our tranquil, seated space with plants and wild flowers”.

Some of the ideas that will be explored using AR involve displaying context behind the mural’s elements and animations that bring parts of the mural to life.

A plaque is to be placed on the wall explaining the mural with the proposed wording that “the artwork blends the industrial heritage of the Bolands Mills with the natural beauty of the Irishtown Nature Park, merging two distinct worlds in a harmonious, immersive art experience”.

A decision is due on the application in March.

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    Mute John Killeen
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    Dec 8th 2021, 1:38 PM

    Would love to see RTE explain the salary Ray D’Arcy receives based on them figures.

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    Mute Laura Ni Hearga
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    Dec 8th 2021, 1:34 PM

    How does Newstalk Breakfast see a rise in listeners with that insufferable know it all Ciara Kelly.

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    Mute JedBartlett
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    Dec 8th 2021, 3:11 PM

    @Laura Ni Hearga: The same way Pat Kenny’s show sees a rise. People hate listen so they can scream at the radio.

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    Mute M
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    Dec 8th 2021, 3:21 PM

    @Laura Ni Hearga: because she speaks her mind, comes without a preset agenda unlike one or 2 of her newstalk colleques (they are actually the ones showing a drop in listeners esp that leftie moncrief fella) and also the fixed narrative of rte radio 1 presenters some also on the way down.

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    Mute ChadChaderson
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    Dec 8th 2021, 4:39 PM

    @Laura Ni Hearga: yeah can’t stand her.

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    Mute Gerrard
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    Dec 8th 2021, 5:08 PM

    @ChadChaderson: stopped listening to morning Newstalk because of her would do your nut in

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    Mute Dan Duggan
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    Dec 8th 2021, 6:04 PM

    @M: Ciaras co-presenter is a “leftie”.

    Thats why the numbers are up?

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    Mute Paul Walsh
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    Dec 8th 2021, 1:54 PM

    RTE just caters for wokesters, while they all support and applaud each other the rest of us switch off

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    Mute William Tallon
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    Dec 8th 2021, 1:09 PM

    You’d want to be barking mad to listen to it though…

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    Mute Brian Heffernan
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    Dec 8th 2021, 1:22 PM

    2fm…a joke of a station. I’m not saying breakfast republic was everyone’s cup of tea but imagine having 180,000 listeners, cancelling the show, sacking Keith Walsh and replacing them with that muck.

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    Mute Ed
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    Dec 8th 2021, 1:26 PM

    @Brian Heffernan: 2FM should be sold off. It adds nothing to the FM band. RTE Gold would be better on FM instead of it. Not all parts of the country get Classic Hits so RTE Gold would fill a gap for those areas.

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    Mute Mike Keane
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    Dec 8th 2021, 2:09 PM

    @Brian Heffernan: Well said Keith.

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    Mute Brian Kelly
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    Dec 8th 2021, 2:47 PM

    @Brian Heffernan: It’s bad because Dan Healey has lost the plot these day’s. What on earth is he thinking with these day’s? His Arse it must be… putting them 3 on the breakfast show especially that dreadful horror voice of Doireen! Christ she is bad!!!

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    Mute Billy Davies
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    Dec 8th 2021, 3:44 PM

    @Ed: listen to Jennifer Zamparelli or allowing someone to get sick into your ears? Which would you prefer?

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    Mute Ed
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    Dec 8th 2021, 3:52 PM

    @Billy Davies: I’d rather choose none of them if that’s ok.

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    Mute John Barry
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    Dec 8th 2021, 4:13 PM

    @Ed: Good point, Kind of a BBC Radio 2 which is the biggest station in the UK..

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    Mute Cian Nolan
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    Dec 8th 2021, 1:34 PM

    Delighted for Dermot and Dave. Really enjoy the vast majority of their stuff (except for Noni).

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    Mute Theportobello
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    Dec 8th 2021, 1:51 PM

    Lol at those PR comments – trebles all round – everyone’s doing brilliantly! The reality is there is very little choice on Irish FM radio – I wonder if they survey how many people are listening to online stations or 6music?!

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    Mute PJ Berry
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    Dec 8th 2021, 2:22 PM

    How come Lyric doesn’t rate a mention?

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    Mute Fiona Fitzgerald
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    Dec 8th 2021, 2:43 PM

    @PJ Berry: Yes, I’ve listened to Lyric FM for a lot of my life. It has a smaller listenership according to the report.

    https://www.bai.ie/en/download/136711/

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    Mute Hugh Morris
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    Dec 8th 2021, 1:28 PM

    Radio novvvvaaaaaaa. Except Dee Woods, she’s a tool

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    Mute Sean O Cathasaigh
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    Dec 8th 2021, 2:01 PM

    The quiz at four on ray d’arcys show every day is kinda boring and dragged out. He’s asking contestants what they’re having for the dinner just to kill a few extra minutes

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    Mute Peter
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    Dec 8th 2021, 3:54 PM

    @Sean O Cathasaigh:

    That’s my favourite part

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    Mute Brian Kelly
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    Dec 8th 2021, 2:09 PM

    2FM breakfast show has to be the worst ever since radio started. They must have picked them three gob.. sh..it..s from the bottom of the toilet bowl. Jennifer Zapp is just as bad. Now Tracy is good at her job. God it would be great if Radio Nova from the 80s came back on air. They were propper DJs.

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    Mute Dave Barrett
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    Dec 8th 2021, 1:54 PM

    RTÉ have a radio station? Must look for it.

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    Mute Hugh Morris
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    Dec 8th 2021, 7:48 PM

    @Dave Barrett: you can’t see radio, it’s invisible

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    Mute Dave Barrett
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    Dec 8th 2021, 9:03 PM

    @Hugh Morris: Radio Station. Where they broadcast from. Not the frequency.

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    Mute Fachtna Roe
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    Dec 8th 2021, 1:45 PM

    Even allowing for language difference, I’m surprised that Tús Áite at 1700 on RNaG isn’t on the list. Only from 3 to 5 news topics discussed daily in ‘standard’ Irish, at drive-time, calmly, without adverts, and without the need to reach hastily to turn off the bongo-bongo at 1800 that’s on RTE1. RNaG(+TG4) is possibly the only good reason to pay a TV licence.

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    Mute William Tallon
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    Dec 8th 2021, 3:56 PM

    @Fachtna Roe: Interesting. Good to see an unbiased comment on here for a change! But that’s enough about my comment…

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    Mute Hugh Morris
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    Dec 8th 2021, 7:48 PM

    @William Tallon: LOL, you’re a leg end

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    Mute William Tallon
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    Dec 8th 2021, 7:55 PM

    @Hugh Morris: The game’s afoot…

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    Mute Marie Broomfield
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    Dec 8th 2021, 2:36 PM

    Newstalk Breakfast,The Pat Kenny Show a bit of Lunchtime Live, a bit of Moncrieff and a bit of Spin SW and that’s it for me. I find all the rest a tad silly! Nobody makes up for Gerry Ryan, Larry Gogan, Gay or Marian… “those days are gone…”

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    Mute David Saunders
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    Dec 8th 2021, 4:29 PM

    10 songs on repeat all day long

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    Mute John Johnes
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    Dec 8th 2021, 2:09 PM

    Government should make haste and prepare an urgent meeting regarding the implementation of a Radio tax to support RTE

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    Mute Victor Feldman
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    Dec 8th 2021, 2:53 PM

    What is bewildering for us non Irish is how boring rte is to us non Irish ears and then there’s rte, s total lack of any diversity.. All its presenters and output is all much cut from the same cloth.. Why eg are their no afro presenters.. Or any other ethnic or religion.
    .

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    Mute Victor Feldman
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    Dec 8th 2021, 3:02 PM

    Irish radio listeners must have a high boredom threshold… Its seems to me that most people under seventy don’t watch or listen to rte. And then the tam ratings include those that are just switching channels.
    Ie retention span!

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    Mute Rostyballs78
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    Dec 8th 2021, 10:05 PM

    Irish Radio, regardless of who owns it, is absolutely brutal. How many times a day do these stations think we need to hear Adele bemoaning some personal problems for starters. Classic hits my bean bag. Pretty much the same 30 or so songs recycled over and over. And that Dua Lipa rendition of Elton Johns songs is some of the laziest music I’ve ever heard. There’s no effort in it. Same tripe over and over and over across all the stations.

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    Mute M
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    Dec 8th 2021, 3:27 PM

    yes if you add up all the listeners to every single station the total figure exceeds the population by 4 or 5 times so yeah even if i channel hop i guess i am counted.

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    Mute Giles Wolohan
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    Dec 8th 2021, 2:45 PM

    Lies lies more lies

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    Mute Garreth Byrne
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    Dec 8th 2021, 4:58 PM

    Those who have ears to hear let them hear. We lend our ears to endless patter, but weather forecasts are important.

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    Mute AarCon
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    Dec 8th 2021, 6:17 PM

    The Ray D’Arcy Affect

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    Mute John
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    Dec 8th 2021, 6:12 PM

    where I live i have very little choice, even hard to pick up rte since the they done away with dab radio. lucky I’m getting a Bluetooth radio from Santa.

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    Mute AarCon
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    Dec 8th 2021, 6:18 PM

    The D’Arcy Affect

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