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The Central Bank hopes that financial institutions will be able to mitigate and prevent scams. Alamy Stock Photo

Banks must take action and better protect customers against scams under new rules

The Central Bank’s new consumer protection code will push lenders to increase and improve communication.

FINANCIAL INSTITUTIONS MUST take action to protect their customers from fraud and scams under new consumer protections measures to be introduced next year by the Central Bank.

The banking regulator is seeking to make lenders more transparent, through changing the phrasing, conditions and responsibilities in the Consumer Protection Code – which enforces a range of customer rights.

Through the introduction of effective, continuous and clear communication, the Central Bank hopes that banks will be able to mitigate scammers who may seek to defraud their customers.

Fraud is on the rise, according to research by the Central Bank, and led to €126m being stolen from banking customers in 2023 alone, a €26m when compared to 2022. Polling suggests that 80% of Irish customers have been or are actively targeted by fraudsters. 

The new consumer protection code, which will be in place from March 2026, creates strict rules around how banks approach, contact and speak with customers or potential clients and stresses the need to have clear, transparent communication with the public.

Instead of a culture of disclosures, the code incentivises companies to carry out effective communication to inform customers about the day-to-day activities of the bank and its current performance.

Continuous communication will also prevent unregulated purchases, as the code states that consumers must never be under the assumption that all operations carried out by a regulated institution are protected.

Greenwashing – when firms and other entities make false claims about the environmental benefits of purchases, products or decisions – will also be more heavily monitored, as financial institutions will be required to state the intended impact new products should have on the climate.

Separately, this new code will require banks to issue detailed information about mortgage switching, including the requirements, associated costs and cost of credit, so that consumers can make informed decisions and comparisons.

The Central Bank has also revised its definition of vulnerable customers, to include a more fluid description of who and when clients are considered at risk or vulnerable. This will require lenders to be more attentive and engaged with that cohort.

Banks will also be required to introduce and developer digital services, with a customer-focused approach in terms of the design and implementation. This will create accessible services to all types of customers.

Companies have one year to put in place the revised consumer protection code, which was published after an extensive review, consultation and survey period. It was developed following engagement with customers and the industry.

Governor of the Central Bank Gabriel Makhlouf has welcomed the publication of the new code, with has been developed over ten years. He said the new changes must reflect the new opportunities that banks have to engage with customers.

“Consumers will benefit from a package of protections that better reflect how they are accessing financial services in the modern world,” he said.

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    Mute Shirley Boshell
    Favourite Shirley Boshell
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    Aug 13th 2013, 7:50 AM

    Wow! Now even the bins are spying on us. All we need now is for public toilets to record all our “movements” and the colour of our underwear and big brother will know all it possibly could about us. Who needs privacy?!

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    Mute Tommy Crotty
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    Aug 13th 2013, 7:52 AM

    Good one shirley, “movements” lol!!

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    Mute Billie Hetfield
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    Aug 13th 2013, 8:04 AM

    They likely already do. Think about the movement activated flushes and the movement activated lights.

    *may or may not be serious, I’ll let you decide.

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    Mute Spud Jones
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    Aug 13th 2013, 8:10 AM

    Ha ha, nice one Shirley, what colour is your under pants indeed………?

    26
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    Mute Robbie Doyle
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    Aug 13th 2013, 9:21 AM

    Public toilets testing your ‘movements’ has been proposed to screen for health problems. I think it would be a great idea really, provided the information was confidentially passed to a smart phone or emailed to you.

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    Mute Daisy Chainsaw
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    Aug 13th 2013, 11:35 AM

    What underpants? Commando is the only way to go in this weather!

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    Mute Larry T Bird
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    Aug 13th 2013, 12:17 PM

    Good one Shirley.

    “Colour of your underwear”..hmm

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    Mute Albert McEinstein
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    Aug 13th 2013, 7:52 AM

    What if….What if the bins refuse to stop collecting data?

    And so it begins…..

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    Mute Right Wing Steve ©
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    Aug 13th 2013, 7:33 AM

    I love London, it’s my 34th favorite place in the world to be.

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    Mute Dublinguy2013
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    Aug 13th 2013, 7:46 AM

    You’re my 34th favourite poster on the Journal.ie

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    Mute Right Wing Steve ©
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    Aug 13th 2013, 7:47 AM

    That’s the 27th time somebody has said that to me

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    Mute Bramley Hawthorne
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    Aug 13th 2013, 8:28 AM

    It would never work here – no bins.

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    Mute susanna smyth
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    Aug 13th 2013, 8:43 AM

    So why, with so much surveillance, can’t they find the idiots who damaged signals so the Dart is out of action this morning

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    Mute John M
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    Aug 13th 2013, 9:09 AM

    Those bins are in London

    34
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    Mute Tommy Crotty
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    Aug 13th 2013, 7:50 AM

    My god why cant a bin just collect rubbish? What next, laptops that recycle your lunch waste!?

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    Mute mattoid
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    Aug 13th 2013, 9:31 AM

    My emails are already intercepted by my laptop and smartphone. Shocking.

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    Mute Amy gaffney
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    Aug 13th 2013, 8:12 AM

    The difference between hits on a website and this scenario is people are aware of cookies on their computer and informed again each time they go into a new website. Ya wouldn’t really be expecting a bin to be spying on you. A whole new meaning to bin it your way.

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    Mute Robert Rusk
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    Aug 13th 2013, 12:11 PM

    and strictly speaking web-sites aren’t supposed to share this with one another .. which is the focus of the rather big “Do Not Track” privacy-debate that is currently ongoing on the web …

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    Mute Jonathan Nolan
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    Aug 13th 2013, 7:54 AM

    How are people going to know if its collecting their data already?
    How is the average Joe going to know they are going to turn it on or off in any case?
    The government possibly already has this technology in bloody street lamps and we don’t know about it!

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    Mute Robert Rusk
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    Aug 13th 2013, 12:14 PM

    government = your elected representatives who have a security mandate (for better or worse)

    Renew = a private enterprise, who may or may not flip your identity over to any bidder if times get tough

    3
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    Mute Thomas Cooke
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    Aug 13th 2013, 7:49 AM

    So now they will throw the bins in the rubbish, like a Big Brother has been!

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    Mute Eugene Walsh
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    Aug 13th 2013, 8:26 AM

    Spooooky I means

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    Mute Conor Sheehan
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    Aug 13th 2013, 11:11 AM

    Well I know “THEY” are spying on me. “THEY” keep taking money out of my pay cheque whether I like it or not.

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    Mute Eugene Walsh
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    Aug 13th 2013, 8:26 AM

    Almost darlik like…sooooooky!

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    Mute Neil O'Leary
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    Aug 13th 2013, 9:25 AM

    Just for future reference, it’s dalek.

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    Mute Derek Durkin
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    Aug 13th 2013, 11:19 AM

    Minority report.

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    Mute Francis Stokes
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    Aug 13th 2013, 8:41 AM

    Maybe they want to collect the parts for recycling. It is a good idea because some parts of phone are radio active.

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    Mute Alan
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    Aug 13th 2013, 8:55 AM

    Read the article again there chap.

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    Mute susanna smyth
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    Aug 13th 2013, 9:11 AM

    Yes. But the same level of surveillance exists here in Ireland

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    Mute Fuh Qiu
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    Aug 13th 2013, 9:48 AM

    If you think we have the same level of surveillance as they have in the UK, especially London, you’re either seriously paranoid or you’ve never visited the neighbours.

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    Mute susanna smyth
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    Aug 13th 2013, 9:53 AM

    Most, if not all phone masts, are fitted with surveillance equipment here

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    Mute Therése Martin Farrell
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    Aug 13th 2013, 9:54 AM

    Have you even read the article ???

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    Mute Therése Martin Farrell
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    Aug 13th 2013, 9:55 AM

    My post was for Francis

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    Mute Declan Keating
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    Aug 13th 2013, 1:21 PM

    You couldn’t piss crooked without them knowing it.

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    Mute David Louis Hendley
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    Aug 14th 2013, 8:51 PM

    Has bins..

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    Mute beninchaos
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    Aug 13th 2013, 8:23 PM

    It looks like a Dalek prototype.

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    Mute Foxtrot Hotel
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    Aug 13th 2013, 6:10 PM

    WTF!?

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