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File photo of Grafton Street, Dublin, at Christmas last year. Sasko Lazarov/Photocall Ireland

Irish consumers will be highest spenders in Europe this Christmas

Two thirds of Irish consumers also say they will focus on supporting the local economy this festive season.

IRISH CONSUMERS WILL retain their title of Europe’s biggest spenders this Christmas according to a new survey by Deloitte.

The survey predicts that the average spend per household in Ireland this festive season will be €965.80 with an average €499.60 spend on gifts.

There’ll be no expense spared on turkeys and sherry this year with households spending an average €288.30 on food and drink and a further €177.90 on socialising.

Although Irish spending figures are still considerably higher than the European average of almost €600, consumers indicated they would be spending 7.44 per cent less this year overall.

To keep within their Christmas budget this year, 44 per cent of Irish consumers said they will buy more products and gifts that are on sale and 29 per cent said they will shop more at less expensive stores.

Despite keeping a close watch on our budgets, we remain a generous bunch at Christmas with just 16 per cent of people saying they will focus more on buying for fewer people.

Irish consumers are also more likely in 2012 to support the local economy, with 65 per cent indicating that they will buy locally made products, up from 58 per cent in 2011.

Letters to Santa

Santa will be getting a lot of requests for cash this year, especially from 18-24 year olds, though people aged 55-64 said they prefer to receive books.

The top ten most wished for adult gifts in Ireland are:

  • Books (46 per cent)
  • Cash (37 per cent)
  • Clothes/shoes (35 per cent)
  • Cosmetics/perfumes (35 per cent)
  • Gift vouchers (33 per cent)
  • CDs (31 per cent)
  • DVD/Blu Ray (29 per cent)
  • Chocolates (26 per cent)
  • Beauty care, massage, spa treatment (26 per cent)
  • Jewellery/watch (26 per cent)

Half of all spending on Christmas gifts is allocated to children, and Irish consumers were consistent with their European counterparts in this regard. When purchasing gifts for the under 12s this year, games are the favoured option by Irish consumers, followed by books; arts and crafts and action toys.

Read:Consumer sentiment stabilises after sharp decline in September>
Ireland, the recession and shopping: why we love a good bargain>

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    Mute Brian Holmes
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    May 22nd 2016, 8:07 PM

    RIP kevin we can learn a lot of t from you we should all support Lauralynn and the work they do for kids like kevin and there families Never met you kevin but you have touched me

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    Mute jenni
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    May 22nd 2016, 8:23 PM

    What a lovely mum you are Mairead. That was so moving. I wish you and yours all the best.

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    Mute Cliona Campion
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    May 22nd 2016, 8:27 PM

    Hats off to you Mairead and Chuck. He’s left a great legacy behind

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    Mute Kerry Blake
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    May 22nd 2016, 8:09 PM

    Ah Mairead I’m in tears after that. Respect to you and Kevin.

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    Mute Margaret O Moore
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    May 22nd 2016, 8:30 PM

    What a very special family

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    Mute Jim Woodcock
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    May 22nd 2016, 9:23 PM

    Good piece. Great looking kid, all the best

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    Mute Grainne Glacken
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    May 22nd 2016, 9:37 PM

    Great piece Mairead. We remember & talk of Kevin often.

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    Mute Patricia Ellis Dunne
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    May 22nd 2016, 9:56 PM

    He looked so joyful

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    Mute Jarlath Munnelly
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    May 22nd 2016, 10:12 PM

    Beautiful piece Mairead. RIP Kevin.

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    Mute Pauline Waters
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    May 22nd 2016, 10:13 PM

    Lovely piece Mairead from the heart. Know Kevin from Eithne. Hope Chuck and you get strength from Kevin to move on. Bless.

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    Mute Katie O'Keeffe
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    May 22nd 2016, 10:52 PM

    What a beautiful boy…A lovely photo.thank you for sharing Kevin with us…words escape me, my sadness for u all..Thankfully Lauralyn gave u many happy memories. Bless u all.

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    Mute Mary McGuire
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    May 22nd 2016, 10:32 PM

    Beautifully written Mairead. Hugs to you and the family x

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    Mute Anne-Marie Mc Andrew
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    May 22nd 2016, 11:01 PM

    Beautiful Mairead, smiled with a tear in my eye reading this and remembering Kevvy D. X

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    Mute Liam Thompson
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    May 22nd 2016, 11:45 PM

    Chuck and family a lovely tribute and a lasting legacy

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    Mute meerkat
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    May 23rd 2016, 12:12 AM

    A little angel be good little man

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    Mute Terry Ghee
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    May 23rd 2016, 4:34 PM

    What a beautifully written piece. I would love to have met the little fella. I’m sure he would have stolen my heart. May you have peace and closure from your terrible loss. I’m very moved by the story of Wee Kevin.

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    Mute Daly Martin
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    May 23rd 2016, 11:11 PM

    Kevin could only inspire because he was a chip of the two auld blocks.

    Jarleth, Mairead, and family, ordinary heroes, doing extraordinary things.

    Loved the article Mairead, there’s a writer there lost in you.

    Marty Daly

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    Mute Bernard Joyce
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    Aug 16th 2016, 12:57 PM

    Thanks Chuck, Maireid and your lovely family for you generosity in sharing Kevin’s story and his smile with us. For many I am sure, it will offer inspiration and possibly comfort and to most of us a gentle reality check.

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    Mute Conor McGuire
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    Aug 16th 2016, 2:28 PM

    Lovely piece Mairead, full of joy and love

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    Mute Lisa Hardiman
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    May 23rd 2016, 12:32 AM

    So very sad reading this Mairead & Chuck, remembering our meeting in 2004 & what a beautiful kind and supportive family you were to us when it was so badly needed and you still managed the strength to share it with us even though you probably should have been selfish and saved it for your own family. RIP beautiful Kevin will never forget that beautiful smile. Thinking of you & will call soon.

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