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Rebrand complete: National Irish Bank disappears

Danske has shut the bank’s branch network in order to cut costs and redirect focus.

ALL VISIBLE SIGNS of the National Irish Bank will vanish from today as Danske completes a rebrand of its Irish operations.

National Irish Bank will now function solely under the Danske Bank brand, a move which the institution says provides evidence of its dedication to ongoing investment in Ireland.

It has also completed a “significant restructure of its Irish business from a traditional retail bank to a specialised bank focussing on corporate and private clients”.

Personal customers will now be offered an online and telephone service after the bank’s 27-branch network was shut last week. Advisory centres have also been established in nine locations across the country and will be able to facilitate face-to-face meetings if needed.

About 100 jobs were lost as a result of the decision to shut the physical locations.

National Irish reports €401m pre-tax loss for first half of 2012

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14 Comments
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    Mute David Kelly
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    Nov 19th 2012, 11:29 AM

    Who cares as long as it functions?

    I don’t think many of us have any great sense of pride in local banks anymore.

    National Irish Bank was part of National Australia Bank for many years, even having the same logo and nobody noticed.

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    Mute Brian D. Brady
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    Nov 19th 2012, 9:55 AM

    When are we going to change the name of the country to “The West German Isle” ?

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    Mute Trevor Nolan
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    Nov 19th 2012, 10:22 AM

    …but Danske Bank is Danish.

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    Mute fedupandfarfromhome
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    Nov 19th 2012, 10:22 AM

    Danske Bank is Danish…..

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    Mute Brian D. Brady
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    Nov 19th 2012, 10:31 AM

    OMG now we will have to learn Danish as well as German

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    Mute Tadhg O'Donovan
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    Nov 19th 2012, 10:39 AM

    What has that to do with anything???

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    Mute Dave Manser
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    Nov 19th 2012, 5:54 PM

    Mmmm. Danish

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    Mute Dermot Murphy
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    Nov 19th 2012, 5:02 PM

    does not matter what name the bank is called,as if they get into trouble we will bail them out.

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    Mute SMcB
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    Nov 19th 2012, 7:28 PM

    Why would the Irish taxpayer bail out a bank regulated from Denmark???

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    Mute Laura Farrell
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    Nov 19th 2012, 10:17 PM

    No foreign bank has been directly bailed out here, nor will they be.

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    Mute Pedantic Paddy
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    Nov 19th 2012, 6:06 PM

    Oh Yeah!!!… guess I won’t be reminded of this every time I walk past one of their branches anymore….

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    Mute Pedantic Paddy
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    Nov 19th 2012, 6:07 PM
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    Mute Dermot Murphy
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    Nov 19th 2012, 9:00 PM

    SMcB.If we bailed out Multi national bondholders,why not a Danish Bank?

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    Mute Daniel Martin
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    Nov 19th 2012, 6:56 PM

    Should be renamed CrAzY pLaCe

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