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A THREE-YEAR marketing campaign to attract US visitors to Ireland aims to see growth in tourists from North America grow by 20 per cent between 2013 and 2015.
The ambition was aired in the Tourism Ireland launch this morning of its 2013 marketing plans. Both North America and mainland Europe are major targets int he campaign. The aim is to grow overseas visitors to the whole island of Ireland by 5 per cent next year. This, hopes Tourism Ireland, will contribute €3.7 billion to economies north and south of the border. It would represent a 6 per cent increase on the revenue generated by tourists here this year.
With the high-profile The Gathering campaign aimed squarely at attracting members of the diaspora as well as general visitors from overseas here in 2013, Tourism Ireland says it plans to have Ireland.com ready to go live by January. The site, bought from the Irish Times by Tourism Ireland, is to be feature in 11 different languages in order to serve 30 different markets across the world. The launch document today said that:
A new domain name for the site, Ireland.com, with its ease of recognition and memorability, will ensure greater ‘stand-out’ for the destination around the world and deliver savings in promotions and search engine optimisation (SEO) activity.
Currently, Tourism Ireland uses discoverireland.com to attract visitors from overseas and discoverireland.ie is used by Fáilte Ireland to encourage domestic tourism.
Other markets Tourism Ireland deems important to increasing visitor figures include Australia, China and India which are “set to experience a record year in 2012″ for visitors coming here. This, said the tourism body, is partly down to increased numbers of air routes and ease of access through visa waiver schemes etc., all of which have been subject to media campaigns by Tourism Ireland in those countries.
Our next-door neighbours are also in the sights of Tourism Ireland. The “GB Path to Growth” strategy hopes to see 200,000 more holiday visitors coming from the UK to the island of Ireland per year by 2016 than visit right now. That would be a growth of 20 per cent.
The strategy to target North American visitors over three years is called ‘Make Ireland Jump Out’. The campaign slogan is “Jump Into Ireland”
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Censorship dept working overtime today…
@CloneDiarmuid: just like your “Risen” account was banned and you’re now pretending to be someone else Jammin?
sad little shinner bot : )
@Diarmuid: all I did was ask a question
@Diarmuid: that says more about you than me…who thinks like that?
@For Connolly: i’m back after being banned, I didn’t go away ye know
@The Risen: welcome back shinnerbot – impersonating diarmuid too I see? don’t like clones myself : )
@CloneDiarmuid: saving comments from the journal now Risen……. someone is under your skin!!!!
your breakdown was hilarious last night jammin tho
sad little shinner bot : (
@CloneDiarmuid:
so so sad : )
Would love to hear, leo the socks view on viginal mesh
@Anthony Gallagher: not his area of expertise
What did Harris say? No woman should be left suffering or in pain? Is that what he said?
Ava Twomey!
Squeamish reading, whatever that yoke is,it’s sounds horrific.
@Christine Paulette Roche: And it doesn’t even sound reversible. You hear of people having the coil taken out when it has side-effects, but these poor women are stuck with a mesh and it’s not even tracked nationally so there’s no feedback on how much it helps or worsens their lives.
Has anybody asked Chris O’Donoghue from Newstalk about his vaginal mesh and how he finds it?
I guess it’s time some people started taking a look outside the box
This has been going on for a few years now and its now only coming to light in this side of the world here are some links for information on the issues with the mesh.
https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm479732.htm
No woman should have to through that operation. Seen an docermentery on it all full.my wife looked into no would I what her to.
Let me guess – no compensation will be paid by the company, the bill will be dumped on the tax payers. Just like the Hep C infected blood products from US companies who sourced some of their blood from prisoners. Fine Gael have absolutely no problem with any lobby group looking for money/ compensation/ redress. Just dump the bill on you the tax payers. Absolutely anything to harvest lobby group votes. After all we are an incredibly wealthy country – only €220 billion in public debt and God knows how much in private debt.
Let’s have another report
Simon Harris doesn’t have a clue on medical procedures so he’s following the long tradition in Irish politics that we need a report on the issue of causing harm to women through mesh implants. Leo the Varadkar as a doctor should know about this. Hello lads this is Joe public saying stop using this procedure. My advice costs nothing.
Had this mesh inserted over 10 years ago..no problems. Best decision ever.
Had this mesh inserted over 10 yrs ago. No problems..best decision
is there a story on bbc to night about the mesh and would you know what time.
have your say