Sign in. It’s quick, free and it’s up to you.
An account is an optional way to support the work we do. Find out more.
THE BROADCASTING AUTHORITY of Ireland (BAI) has confirmed that the advertising of foods that are high in fat, salt and sugar will be banned from children’s programming from September.
Michael O’Keefe, chief executive of the BAI, told RTÉ’s Morning Ireland that the new rules will also mean that outside of children’s programming, there will be restrictions on the number of junk food ads after 6pm to not more than 25 per cent of the time.
However controversially cheese will not be included in the ban following a lobbying campaign by the industry. The food type had been included in the original draft code released by the BAI prior to a consultation process.
“We will allow cheese advertising but there will have to be an on-screen message,” O’Keefe told Morning Ireland, adding that health groups had looked for the authority to go a lot further in the code.
He insisted that the BAI had not “buckled” under pressure from lobby groups and pointed out that there are health benefits to cheese.
O’Keefe said that the authority would be working with broadcasters and advertisers in the coming months ahead of the full implementation of the new rules on 2 September.
To embed this post, copy the code below on your site
A society or state that can’t or won’t look after it’s vulnerable people,young or elderly,cannot call itself civilised full stop-no amount of tribunals,inquiries,or so called laws will change that fact-period….
Would be nice if the church in Millstreet , made a €15,000 donation to a local counselling service for survivors of residential abuses ,boi
Why not double that?
My late granny like thousands of other devout catholics was really shook by all of these exposes, but oddly enough it was the bishop Casey and Michael Cleary revelations which seemed to really knock her faith in the church. She’d met both of them a few times and really respected them. I don’t think she ever got over the fact that they were such hypocrites
have your say